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B2B Acceptance Opportunity

Capture the B2B acceptance opportunity

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Unlock new growth with B2B acceptance. Our modular approach allows you to start fast and scale strategically.

What is adaptive commercial acceptance?

Adaptive commercial acceptance means meeting you where you are, in the markets and verticals you serve, with solutions that enhance your existing infrastructure and meet your retailers’ unique needs.

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Why now?

B2B buyers expect to pay invoices with virtual cards. Your Retailers - their suppliers - need partners who can help them to accept these payments. Now is the time to act.

$80T

serviceable addressable market[1]

$63T

invoice-based payments opportunity[1]

74%

of B2B buyers expect at least a quarter of transactions will use virtual cards by 2028[2]

[1] McKinsey and Mastercard internal analysis, 2024

[2] Unlocking procurement value through embedded finance, Mastercard, 2025

Designed to work
for you

Scale at your chosen pace and deepen Retailer relationships. Our commercial acceptance toolkit is modular, builds on your existing infrastructure and you can tailor solutions to client needs.

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Your end-to-end acceptance toolkit

We’re focused on helping you to optimise results across the supplier lifecycle from targeting and analytics to engagement, onboarding and frictionless payment orchestration and reconciliation.

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Your trusted partner throughout

Our holistic approach is designed to help you quickly capture the value of the virtual card opportunity through best-in-class expertise, partnership and go-to-market execution.

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Speed to revenue

Reduce complexity

Faster activation and lower risk with a modular, solution you can scale at your pace

Capture spend potential

Tap into recurring, high value, B2B card flows

Strengthened Retailer relationships

Expand Retailer client accounts

Featured resources

Get started

Let us help you to fuel your next wave of growth. Contact us to schedule a discovery workshop to support you to activate and scale B2B acceptance in your organisation

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B2B Acceptance Opportunity