Skip to main content

Tourism

Transforming the destinations of tomorrow

Supporting destinations in their end-to-end journey towards a more sustainable, resilient and digital tourism ecosystem.

Girl on balcony looking out at city.

Supercharge your destination strategy

Connect, protect and inspire travellers with best-in-class technologies, experiences and insights

Putting every destination on the map

Mastercard collaborates with tourism authorities around the world to create a more inclusive and sustainable tourism sector to meet the needs of all stakeholders.

Man travelling with backpack at train station.

Tourism Innovation Hub

With our partners, we are fostering innovation and co-creating solutions to transform the future of the tourism sector.

Learn more
Aerial view of Paternoster Square in London.
Tourism

Innovation is key to realising tourism’s enormous potential as a driver of sustainable development and opportunity for all... With the Mastercard Tourism Innovation Hub, the UNWTO will reach and support even more tourism innovators so together we can build a more efficient, sustainable and resilient sector that works for everyone.

Zurab Pololikashvili Former Secretary General UN Tourism

Boosting tourism and local economies

Mastercard helps destinations gain a deeper understanding of their tourism sector, target and attract tourists, elevate visitors’ experiences and measure the impact of tourism initiatives.

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends.

Learn more

SpendingPulseᵀᴹ Destinations

Answer key strategic questions with macro-travel indicators of tourism spend across all payment types.

Data research and analysis

Analyse your destination's specific needs leveraging our unique data and insights.

Priceless

Curate and distribute unique experiences to help attract targeted travellers.

Learn more

Marketing Managed Services

Boost marketing ROI by tailoring strategies and campaigns to your target travellers' needs.

Learn more

loyalty consulting

Enhance the visitor experience with comprehensive loyalty marketing and personalised travel across channels.

Learn more

Digitalisation solutions

Transform tourism with our solutions, including SME digitalisation, cybersecurity or card programmes for tourists.

Urban Mobility

Enhance the traveller's journey through a seamless transit ecosystem.

Learn more

Dynamic Yield

Transform simple visitor interactions into long-lasting, hyper-personalised relationships.

Learn more

Test & Learn®

Optimise initiatives by analysing the impact and effectiveness of campaigns, events, promotions, experiences and more.

Tourism Insights

Enhance strategy, planning and marketing by understanding inbound markets, tourism flows and trends, competitors’ offering and travellers’ behaviour and preferences.

Learn more

Featured resources

Helping the public sector digitalise vital services

We act as a partner and problem solver for governments across the globe.

Government Revenue Collections icon.

Government Revenue Collections

We help governments transform the way they collect public revenues to create streamlined, intuitive and citizen-centric 
e-government services.

Explore solutions
Disbursements icon.

Disbursements

We digitalise government-to-consumer disbursements to efficiently deliver payments and ensure a basic level of welfare for citizens in need.

Explore solutions
Procurement icon.

Procurement

We use payment technologies and data insights to help governments streamline their procurement process and deliver greater transparency to taxpayers.

Urban mobility icon.

Urban Mobility

Mastercard solutions enable urban residents to move through cities efficiently, seamlessly and sustainably.

Explore solutions
Small and medium enterprises icon.

Small and medium enterprises

We enable the public sector to help SMEs digitalise operations, manage payments and access capital, building secure, inclusive and sustainable economies.

Explore solutions
Cybersecurity icon.

Cybersecurity

Mastercard cybersecurity solutions help governments safeguard their platforms, digital transactions and ecosystem, providing protection against fraud and cybercrime.

Learn more

get in touch

Together we can work towards a more sustainable, resilient and inclusive tourism industry.

Contact us
Mastercard logo.

Frequently asked questions

How does Mastercard partner with the tourism industry?

Mastercard has a longstanding commitment to the travel and tourism industry. We facilitate a safe, secure and simple payment infrastructure for travellers and small businesses, while supporting destinations in their end-to-end journey towards a more sustainable, resilient and digital tourism ecosystems. We provide data-driven insights, Priceless™ experiences, marketing capabilities and innovative card programmes to help destinations attract visitors, enhance experiences and measure programme impact.

How does Mastercard help Destinations drive economic growth?

Mastercard can help tourism authorities, ministries and destination management organisations identify new travel corridors, target high-value travellers and optimise marketing strategies to help boost local economic activity. We also leverage our extensive partnership network to connect destinations to global and local partners across industries to help reach and engage high-value travellers internationally.

How does Mastercard support sustainable tourism strategies?

Mastercard promotes sustainable tourism by helping destinations balance environmental, social and economic impacts. We enable digital-first ecosystems, can help to optimise visitor distribution and co-create campaigns that highlight authentic, responsible travel experiences.

How does Mastercard leverage data to inform tourism strategies?

We analyse aggregated and anonymised data to identify key inbound markets, changes in traveller behaviour and high-value traveller segments. These insights inform strategic corridor development, marketing campaigns and can help future-proof destination strategies for maximum impact.