Mastercard and ANNA Money extend partnership

August 4, 2020 | By Suman Hughes

Mastercard and ANNA Money today announced an extended partnership that will support ANNA’s customers with value-added services.

ANNA is a mobile business account, Mastercard debit card and virtual assistant rolled into one aimed at start-ups, freelancers and small businesses.

Launched in 2018, ANNA (Absolutely No Nonsense Admin) “the debit card that meows”, has worked with Mastercard since its inception.

In under two years ANNA has proven that it adds value, becoming an indispensable app that takes care of time-consuming financial admin, handling everything from invoicing to direct debits so customers can focus on doing what they love. Having recently added tax accounting, expense management tools and connected bank accounts, ANNA has upgraded to a Premium Business Debit Mastercard.

Edoardo Volta, Head of Fintech at Mastercard UK and Ireland comments “ANNA has a unique offering for those working in the creative industries, small businesses and freelancers and we have been delighted to have worked with them since their launch. We are looking forward to this extension of our partnership as we continue to drive innovative solutions together to enable ANNA’s customers to continue to find the fun in running their businesses.”

Boris Dyakonov, co-founder of ANNA says, “This strategic relationship illustrates that Mastercard has recognised that ANNA is a fast-growing, successful challenger in the fintech industry. It will give ANNA access to Mastercard’s value-added services, network and knowledge, which will enhance our growth and bring even better services to our customers.”

The next chapter of ANNA’s evolution is for them to become a licensed EMI and Mastercard Principal member and resultantly a direct issuer. ANNA was in the process of migrating from Wirecard Card Solutions UK (WCS), its current issuer and in light of the recent developments at Wirecard, ANNA is focusing on obtaining its own e-money licence. As part of its ongoing growth ambitions, ANNA will ultimately move towards obtaining a full banking licence.

This latest partnership with Mastercard helps position ANNA within the global ecosystem of financial institutions, fulfilling its core aim of supporting small business owners, entrepreneurs and freelancers.


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About ANNA
Absolutely No Nonsense Admin

ANNA is a business account and tax app for your small business with over 20 thousand onboarded clients. As well as tracking your own finances, ANNA can send and pay invoices. ANNA’s AI can analyse to learn how much you’re owed, by whom, and chasing them (politely) when they’re due. Likewise, when users receive an invoice, they can forward the details onto ANNA, which will prepare any payment instructions and fill in information like surnames and sort codes so that the payment is ready to be made whenever needed.

From running banks to designing award-winning brands and working with state-of-the-art technology, the team behind ANNA is made up of design, marketing and tech experts from across the world. We see a future where businesses get the time and the support they need to grow and prosper. A future where ideas, creativity and innovation are encouraged and running a business is fun. So we created ANNA to provide businesses with time-saving tools that enable them to spend more time doing what they love.

In May 2020 ANNA formed a strategic alliance with ABH Holdings S.A. The group is investing over $21m into the company and acquiring a majority stake in ANNA at an implied valuation of $110m.

For more information about ANNA Money,

About Mastercard (NYSE: MA), Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

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Suman Hughes