Kadeisha Buchanan reveals how a ball can Start Something Priceless® in an exclusive interview with MastercardAugust 20, 2020
To celebrate the return of UEFA Champions League, Mastercard releases an exclusive interview with professional footballer, Kadeisha Buchanan, on priceless.com, to bring fans closer to the game and their favourite football legends.
The Canadian footballer and Mastercard ambassador who currently plays for Olympique Lyonnais, speaks about how a ball started something Priceless for her from a young age. At just 14, after failing try outs for her dream football team, Buchanan was determined to put in additional training behind the scenes to make the team the following year, adding; “From then on I felt like this is what I want to do for the rest of my life.”
Buchanan always dreamed of playing football professionally, but never believed it would happen. At just 24 years old, the legendary defender has turned her dreams into a reality, commenting, “I guess it was just a gift that I received.” The Mastercard ambassador goes on to say that football is more than just a sport, “football brings people together, brings laughter, brings joy. Football in some cases brings a way out in certain communities, it gives them hope.”
To celebrate this year’s UEFA Champions League, Mastercard will elevate the fan experience by showcasing that a simple ball, a special game and a unique event can start a celebration that has fans everywhere jumping out of their seats and celebrating the very best that football has to offer.
Jeannette Liendo, Senior Vice President, Marketing and Communications, Mastercard Europe said, “Whilst fans can’t celebrate in their usual ways, Mastercard wanted to ensure fans feel more connected than ever to the players, whilst supporting from home. For them we know that a ball can start something Priceless and interviewing football legends such as Kadeisha Buchanan and José Mourinho, who talk through their passions about the ball, fans really can gain great insight into her game, creating an unforgettable experience.”
Consumers can head to Priceless.com, Mastercard’s experiential lifestyle hub designed to inspire and create once-in-a lifetime moments. Here, as well as having full access to Kadeisha Buchanan’s interview alongside other football legends, fans have the chance to win Priceless experiences from live Q&A sessions to time with the stars to perfect their football skills.
This year in a bid to bring fans closer together, Mastercard has declared its attempt to break a world record with the largest digital celebration ‘wave’ across social media. #PricelessWave will create a new unforgettable experience, that connects UEFA Champions League fans and players across Europe, to support their teams whilst watching the games from home. Join the Priceless Wave: https://vm.tiktok.com/ZMJM9Lf28/
- Ends -
For further information please contact: email@example.com / +44 203 858 0022
About Mastercard (NYSE: MA), www.mastercard.com Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Follow us on Twitter @MastercardEU @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau
Priceless.com is Mastercard’s experiential lifestyle hub designed to inspire and create once in a lifetime moments to be shared with family and friends at home, online, and everywhere in between. Exclusive to Mastercard cardholders, its unique multicultural proposition allows people to connect closer to their passions, fuels their desires for continuous learning and discovery, and gives them the opportunity to gift experiences, enter sweepstakes, and participate in special auctions to benefit important causes. Inspired from over 40 destinations and accessible from 90+ countries, consumers can find dynamically curated experiences both physical and digital across culinary, sports, arts and culture, music, and more, as well as custom editorial content enabling them to Start Something Priceless.