SOCIÉTÉ GÉNÉRALE AND MASTERCARD LAUNCH THE FIRST 100% GAMERS PAYMENT CARDSeptember 20, 2019 | By Donatienne Douriez
Société Générale and Mastercard have partnered to launch a special edition League of Legends® Card, the first payment card in France designed for gaming fans and offering them a number of exclusive advantages.
Société Générale and Mastercard are reinforcing their engagement in eSport. Mastercard is the exclusive “payment services” partner for global League of Legends® sports events, one of the world’s most popular eSports in the world. This adds to the long list of sports and events already sponsored by the brand. As for Société Générale, the bank is the major sponsor of the professional League of Legends® team, Gamers Origin, one of the leading eSport clubs in France.
Société Générale has been able to use the expertise of the Gamers Origin team to propose exclusive advantages* to holders of this new limited-edition card:
- Up to 30% discounts with partners for the purchasing of material, by-products and spin-off products or for the rental of gaming material;
- League of Legends® coaching sessions with the professional players of Gamers Origin;
- Visits to the Gamers Origin training centre and onsite viewing of League of Legends® French League matches.
This launch is accompanied by a major communication campaign which starts this week with the start of the competition to win VIP access to the final of the World Championship in November in Paris via the Mastercard “Priceless” programme. This includes, premium tickets, meetings with the players and backstage tours (4).
For over twenty years, Mastercard has been a leading sponsor in the areas of sports and events. Mastercard is one of the first global brands to take a big step forward in the world of eSports on a worldwide level. We are delighted in France to partner with Société Générale for the launch of the first League of Legends® card in France, that offers its cardholders unprecedented priceless experiences explains Solveig Honoré Hatton, Country Manager of Mastercard France.
For over ten years, Société Générale’s clients have been able to choose from a catalogue of Special Edition cards that suits them best. With over 180 models available, the bank is the one which offers the broadest choice in the market.
Thanks to Mastercard, we can give fans of League of Legends® the opportunity to have a payment card in the colours of their favourite video game and offer them exclusive and unforgettable experiences, adds Philippe Marquetty, Payments Director of Société Générale.
(*) Find more information and the conditions of these benefits at https://particuliers.societegenerale.fr/league-of-legends
The League of Legends® Collection option is subject to conditions and is available only on the Mastercard and Gold Mastercard cards. The fee of the Collection option (€12/year; rate as from September 2, 2019) is added to the card subscription fee (for more information, see https://particuliers.societegenerale.fr).
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About Société Générale
Societe Generale is one of the leading European financial services groups. Based on a diversified and integrated banking model, the Group combines financial strength and proven expertise in innovation with a strategy of sustainable growth, aiming to be the trusted partner for its clients, committed to the positive transformations of society and the economy.
Active in the real economy for over 150 years, with a solid position in Europe and connected to the rest of the world, Societe Generale has over 149,000 members of staff in 67 countries and supports on a daily basis 31 million individual clients, businesses and institutional investors around the world by offering a wide range of advisory services and tailored financial solutions. The Group is built on three complementary core businesses :
- French Retail Banking which encompasses the Societe Generale, Crédit du Nord and Boursorama brands. Each offers a full range of financial services with omnichannel products at the cutting edge of digital innovation;
- International Retail Banking, Insurance and Financial Services to Corporates, with networks in Africa, Russia, Central and Eastern Europe and specialised businesses that are leaders in their markets;
- Global Banking and Investor Solutions, which offers recognised expertise, key international locations and integrated solutions.
Societe Generale is included in the principal socially responsible investment indices: DJSI (World and Europe), FTSE4Good (Global and Europe), Euronext Vigeo (World, Europe and Eurozone), four of the STOXXESG Leaders indices, and the MSCI Low Carbon Leaders Index.
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