Customer Marketing Initiatives

    MasterCard is focused on enhancing the value of its brand for its customers. This means illustrating the strength of the MasterCard name to those issuing payment cards—financial institutions.

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    The Heart of Commerce

    Marketing Goal: MasterCard’s Little Piece of Plastic campaign serves to differentiate us from the competition, to educate existing and potential business partners about our holistic corporate story and to challenge perceptions of us as just a credit card company. The campaign emphasizes the notion that MasterCard payment cards are not “just a piece of plastic that lives in your wallet.” A MasterCard card represents a global network at the heart of commerce.

    Target Audience: Business leaders, financial institutions and merchants around the world

    Active: September 2006–Ongoing


    First Data Payment Gateway Connects Buyers, Suppliers and Their Banks

    Read about MasterCard Worldwide’s addition of 3.5 million merchant locations.