As retail media network growth continues to soar, consumer goods companies are looking to better measure and optimize their investments.
Mastercard recently commissioned a study with Forrester Consulting to assess the current state of retail media network strategies in the CPG/FMCG industry. Forrester’s survey of 315+ B2C marketing leaders across the globe found that 74% of respondents believe retail media networks are integral to growing revenue. However, 65% reported difficulties determining how to spend on RMNs to maximize ROI.
Download the study to learn how CPGs are navigating today’s retail media landscape. The study covers:
- The top strategies and use cases for retail media
- How CPG companies are funding RMN investments
- Current challenges faced in maximizing ROI
- Potential benefits of building RMN partnerships
