Read the most recent articles about MasterCard Loyalty and Reward Solutions published in major trade publications.
Does Your Point Burner Campaign Really Reduce Your Loyalty Program's Point Liability? Bank Accounting & Finance, April/May 2008
Earn Loyalty with Rewards Bank News, April 2008
MasterCard Debit Rewards Program Enrolls Md. Bank American Banker, January 9, 2008
Loyalty Programs that Span the Bank Bank Technology News, April 2007
Revamp by Reward Unit at MasterCard American Banker, April 24, 2007