Solutions like Mastercard Community Pass bring underserved and rural communities into the digital economy. It enables secure transactions and access to digital tools and financial resources, so rural and low-income populations can participate in financial and commercial ecosystems. 

Community Pass transforms manual, cash-based agricultural systems into a digital ecosystem. It streamlines record-keeping, order management, and payments, reducing inefficiencies and post-harvest losses while increasing quality and quantity of harvests. Additionally, farmers can create a digital profile and track their transaction histories, which can unlock access to credit and insurance for farmers, enabling financial inclusion and resilience against market shocks. 

Community Pass connects the players in the agricultural value chain on a common digital platform. Farmers through their farmer cooperatives can access buyers and input providers, while aggregators streamline bulk orders and distribution. Financial institutions integrate seamlessly to offer credit and payment services, fostering transparency and efficiency across the ecosystem. This way, all players benefit from a transparent digital marketplace.   

Financial institutions gain access to a connected ecosystem of players across the agricultural-value chain, creating new pathways to engage underserved markets. By using digitally captured and consented activity data from the ecosystem, they can  extend credit and design tailored financial products. This access expands their customer base, reduces risk, supports inclusive growth, and opens new revenue streams in their markets.

The Mobilizing Access to the Digital Economy (MADE) Alliance: Africa is a public-private coalition co-chaired by Mastercard, the African Development Bank, and the World Bank that aims to expand digital access to critical services for 100 million individuals and businesses in Africa by 2034. MADE members engage in coordinated and collective efforts to deliver critical digital services across the African continent, such as internet connectivity, training and technology solutions. Alongside partners Microsoft, UN IFAD, Heifer International, the Kenya National Farmers Federation and others, the MADE Alliance intends to drive digital impact and commercially sustainable growth through aligned, scalable initiatives that integrate technology, policy, and private-sector engagement.