Loyalty and Reward Solutions

    MasterCard is committed to providing customers with loyalty solutions that are tailored to consumer’s individual needs and values, and that are strategically aligned with their marketing strategies. Our Loyalty & Reward Solutions group delivers loyalty programs driven by comprehensive payment data, supported by our secure and robust global processing platform, and backed by our responsive customer service and rewards fulfillment systems.

    Our Approach
    We offer our financial institution customers an end-to-end solution that motivates loyalty and drives spend. Elements of our approach include:

    • Building predicative and descriptive analytic models based on consumer spending behavior
    • Developing segmentation strategies and designing reward matrices to help ensure programs are effective and efficient
    • Recommending rewards solutions that resonate with consumers on a personal level
    • Executing flexible, scalable solutions
    • Managing consumer communications across all channels, including reward Web sites and customer service
    • Analyzing and revising program results to ensure consumers are getting what they need, helping to build ROI
    To help you engage consumers, we offer a wide array of programs across all card types including:
    • Points-Based Loyalty Programs
    • Targeted Loyalty Promotions
    • Relationship Rewards
    • Merchant Funded Rewards
    • Cash Back
    • Online Merchant Malls

    For more information, contact global_cardholder_solutions@mastercard.com