|Jennifer Stalzer MasterCard Worldwide +1-914-249-5325|
MasterCard Advisors, LLC Launches Suite of Studies on Cardholder Attitudes - Extensive Panel Provides Insight Into Issuers’ Performance Measures
This research has been developed to inform card issuers and financial services institutions about where they stand relative to their major competitors on key metrics and performance factors critical to their marketplace success. The Comparative Cardholder Dynamics studies can help provide users with in-depth insights about:
• What factors drive primary card decisions
• How and where consumers use competing cards
• Revenue opportunities that issuers are losing to competitors
• Which card programs work better than others
• Cardholder preferences regarding credit and debit rewards programs
“Data alone is not intelligence,” notes Jonathan Cetnarski, Global Group Practice Leader, for MasterCard Advisors. “Our studies go deeper, by providing the payments expertise of MasterCard Worldwide, and the analytical capabilities of MasterCard Advisors, which combined enable informed business decisions.”
Six comprehensive studies will be published annually covering critical topics in the payment card field. The first of these studies, to be released later this year, will look in detail at cardholder satisfaction and loyalty. Future studies will provide in-depth research on Debit and Payment choices; Rewards; Share of Wallet; Small Business; and Segmenting the Cardholder Market.
About Comparative Cardholder Dynamics
In order to meet financial services customer demand for knowledge related to cardholder behavior, MasterCard Advisors established the Advisors Payment Panel in 2006 to conduct extensive payments research among cardholders. Applying MasterCard’s unparalleled category expertise, MasterCard Advisors’ trained professionals have compiled and analyzed the data to produce a suite of syndicated benchmarking and tracking reports.
About MasterCard Advisors
MasterCard Advisors, LLC, the professional services arm of MasterCard Worldwide, provides payments-focused consulting, information and outsourcing services to financial institutions and merchants worldwide. With its unparalleled category expertise, deep understanding of customer needs, and successful track record in addressing complex challenges throughout the payments lifecycle, MasterCard Advisors delivers customized end-to-end solutions that maximize the value of clients’ cards and payments businesses. MasterCard Advisors shares the goals and vision of its clients, and works in partnership with them to deliver actionable insights that drive tangible impact and financial gain. For more information, go to www.mastercardadvisors.com.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.