Consumer Dynamics During Uncertain Times

2008

Abstract

As we enter one of the most crucial annual spending periods, businesses face significant challenges in today’s uncertain economic environment—one in which consumers are reprioritizing their finances. Fresh insight into the thoughts, actions and disposition of the American consumer has likely never been more relevant to financial institutions and merchants.

This MasterCard Worldwide Perspectives report, Consumer Dynamics During Uncertain Times, shares consumer data and research compiled in the third quarter of 2008 and provides recommendations for navigating through today's challenging economy. It previews MasterCard’s US Payments Segmentation, a new, insightful approach to consumer payments segmentation based on independent, survey-derived data. And it uncovers opportunities for near-term success for our partners in today’s economy.

MasterCard Worldwide’s goal is to provide our customers with the tools and insight to help make empowered decisions and support the long-term success of their businesses.

 

We bring together leading economists, social scientists, and other experts to create measures of global finance.

This work results in ground-breaking, actionable studies and indexes that chart the latest trends driving commerce around the world.

These are the Insights that inform the most important business decisions. And these are the Insights that help businesses create trends of their own.

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MasterCard Worldwide

Email:insights@mastercard.com

 

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