Women In Business

This site is dedicated to one of the fastest growing, most influential categories of small business owners—women. Choose from articles, expert advice and financial solutions that address unique challenges and opportunities faced by Women In Business.



Keep Developing Your Best Workers

If your employees aren't feeling challenged anymore, they might begin to grow restless. Learn to create a work environment that continues to engage, educate and offer opportunity to your workers.
Keep Developing Your Best Workers


Perfect Your Business Presentation

Wow — and win — new clients with presentations that pair personality with passion.
Perfect Your Business Presentation


Purchasing Strategies of Women Entrepreneurs

Annual "Women in Small Business" survey reveals preference for relevant, easy-to-use reward programs and offerings for business expenses.
Purchasing Strategies


Price Right for Your Target Market

When a business’s product or service is overpriced, the signs are clear: The phone doesn’t ring and the customers aren’t making purchases. But when a business’s offerings are underpriced, it can be more difficult to recognize a problem. Learn how to determine the perfect price for your product or service.
Target Your Market


Tips for Starting Your Business

Financial editor Hilary Kramer provides advice on starting your own business.
Tips for Starting Your Business

Keys to Success
A MasterCard survey identifies common challenges and personality traits among women small business owners.
Keys to Success

Women Have What it Takes
A look at why women become entrepreneurs and the financial choices they make.
Women Have What it Takes

Q&A with Hilary Kramer
Financial editor Hilary Kramer talks about tips and financial solutions for women small business owners.
Q&A with Hilary Kramer

Small Business Advice from Hilary Kramer
Hilary Kramer

Financial editor and life coach Hilary Kramer is an authority on the role of women business owners.

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In Her Own Words

Watch her video about issues facing today’s women small business owners.

Watch video

Watch her video about how a rewards program can benefit women business owners.

Watch video


Return to the Business Essentials Library for more small business information and inspiration.