While their cost continues to climb, health care benefits are critical for small business owners who want to stay healthy and competitive. Before you go without, consider your options, because a good plan is more affordable than you think.
From sure-fire formulas to unique offerings, both franchises and independent businesses have their strengths and weaknesses. Augment your business by knowing what works for the "other kind" of small business operation and why.
08/02/2007 — Learn how to identify trade shows that will offer you the most ROI. Also, learn how to decide whether it's best to participate as a vendor or a visitor at different kinds of industry trade shows.
06/21/2007 — Just as you protect your loved ones with life insurance or a will, you need to protect the business you've established and the workers who depend on you. Learn how to create a plan that will keep everything running smoothly when you or your partner can't be there.
05/10/2007 — It can be tempting to write off your most difficult customers as impossible to please. But how you handle temperamental patrons has a big impact on the way other customers and even employees perceive your business. Learn to support your staff in difficult situations — and still win over your toughest critics.
03/05/2007 — There are businesses out there trying to do what yours does, only better. Conduct a competitive analysis in your market so you know where your business stands and can rise above the competition.
02/05/2007 — As an established business owner, you know nothing ever stays the same in the marketplace. Learn how to analyze your competitors and customers so that when the market changes, you can too.
01/07/2007 — Increasing the variety of products or services you offer could boost your customers and revenues, or it could spread your credibility thin. Determine if your business would benefit from increasing or limiting the variety of its products or services.
11/27/2006 — Running a business is about more than knowing your product and service. You need to know your competition. A properly conducted competitive analysis will provide the feedback necessary to give you an edge in your market.
10/16/2006 — In the ever-changing world of small business, it takes more than a yearly competitive analysis to stay ahead of the game. Learn how to make competitive analysis an ongoing part of your business.