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Forrester Consulting Research

The Total Economic Impact™ of Mastercard Test & Learn™

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Mastercard commissioned Forrester Consulting in 2026 to conduct a Total Economic Impact™ study evaluating the return on investment enterprises could achieve with Mastercard Test & Learn. Based on interviews with four Test & Learn customers, the study found:

  • A 249% ROI
  • Payback in under six months 
  • Reduced inventory and operational costs, incremental profit growth through more effective promotions and assortment decisions and improved marketing effectiveness driven by impact-based campaign and spend optimization

Why Test & Learn?

Make decisions with confidence before scaling 

Drive measurable commercial impact across core business levers 

Operationalize experimentation without overburdening teams 

Having Mastercard as a third party builds confidence that the analysis is done well. When results show as statistically significant, people clearly understand what that means.

Customer insight consultant, fast casual restaurant chain

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