Etisalat by e& Egypt and Mastercard partnership will redefine digital experience and commerce for millions in EgyptMarch 16, 2023 | Cairo, Egypt
- Following the region wide partnership between e& group and Mastercard, Etisalat by e& Egypt and Mastercard partner to enable Etisalat Cash customers to pay online anywhere in the world
- Mastercard’s technology will create new digital commerce opportunities and drive deeper engagement through its loyalty platforms for millions in Egypt
- The partnership will further drive financial inclusion by providing citizens access to secure and convenient digital financial services
Cairo, Egypt; 16 March 2023: Last week e& group and Mastercard announced a region wide strategic partnership. Building on this strategic partnership, today Etisalat by e& Egypt, a leading tech-telco operator, has partnered with Mastercard to redefine digital experience and commerce for its e-wallet, Etisalat Cash, for customers across Egypt. The wallet will enable secure payment experiences to millions in the country.
Etisalat by e& Egypt will leverage Mastercard’s technology and digital assets to create innovative open payment solutions. Customers can also create an Etisalat Cash e-wallet on their mobile phones to facilitate a host of seamless digital transactions.
The partnership falls within the framework of Etisalat by e& Egypt’s strategy that puts customers at its core and views the provision of the latest and most secure services as one of its priorities. This strategic partnership is expected to make great strides in advancing the evolution of commerce in the local market.
Etisalat Cash wallet allows customers to issue a virtual card seamlessly and complete day-to-day payments with just one click, powered by Mastercard technology. Users can transfer money to and from any mobile number in Egypt from any telecom provider, shop online locally and internationally, pay bills, recharge their mobile credit, withdraw cash from ATMs, and complete merchant payments. The e-wallet can also be used to pay for government services and is available even to customers who do not have a bank account.
“As a global pioneer in payment innovation and technology, Mastercard is enabling e& vision to digitize societies and transform consumer experience across multiple markets. Our partnership with Etisalat by e& Egypt will provide a seamless digital experience and foster greater adoption and usage of digital payments to further drive financial inclusion in the country,” said Amnah Ajmal, Executive Vice President, Market Development EEMEA, Mastercard.
“Our new strategy, inspired by e&, focuses on integrating communication services with technology in a way that provides people with distinctive services and innovative solutions. Our latest cooperation with Mastercard as part of our long-standing strategic partnership represents a significant milestone in the execution of the group strategy,” said Ahmed Yehia, Etisalat by e& Egypt CCO.
As more people enter the financial mainstream, money management tools and solutions become even more critical to macro-economic growth. Mastercard is creating a future where payments keep pace with the way one lives, works and does business, accelerated by the rapid transition to digital solutions and offerings.
This strategic partnership with Etisalat by e& Egypt supports Egypt’s digital transformation that will further drive financial inclusion across the country.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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