Johannesburg, South Africa, 10 September 2018 – Mastercard, Pick n Pay and FoodForward SA have delivered more than 1.5 million meals to vulnerable South African women and children following the success of their ‘Tap to Feed’ campaign. This eclipses the target Mastercard originally set to distribute 1.2 million meals to South Africans in need.

Mastercard committed to automatically donate a meal – at no extra cost or effort to consumers – for each purchase shoppers made at Pick n Pay with the ‘Tap & Go’ contactless payment option between 7 May and 20 July 2018.

The donated meals were distributed by FoodForward SA to vulnerable women and children through its network of non-profit organisations. Mastercard employees also volunteered at the FoodForward SA Mandela Day Food Drive packing events in Johannesburg and Cape Town on 18 July.

“We’re delighted by the public response to this campaign, which aligns with Mastercard’s global 100 Million Meals programme, a commitment to reversing the spiral of poverty by eliminating hunger,” says Mark Elliott, Division President, Mastercard Southern Africa.

“Pick n Pay shoppers were really enthusiastic about making contactless payments to help their fellow South Africans. The initiative also highlighted the convenience, simplicity and security of this increasingly popular card payment option.”

Contactless payments, or ‘Tap & Go’, simply means tapping your card on any contactless devices or mobile phones at various retail partners. It is secure, convenient and fast, suited to processing traditional cash-based transactions, including at fast food restaurants, grocery and convenience stores, vending machines, parking and public transport.

“We are really pleased by the success of ‘Tap to Feed’ in helping one of our key CSR partners, FoodForward SA, to provide vital assistance to vulnerable South African communities,” says Pick n Pay Deputy CEO, Richard van Rensburg. “The campaign has also been a success for us in that we could show our customers how contactless payments give them a faster and more convenient experience at our till points.”

Andy Du Plessis, Managing Director at FoodForward SA, adds, “Collaboration and support from the private sector is vital to furthering our mission and ensuring we reach our country’s most vulnerable citizens. On behalf of hundreds of thousands of hungry South Africans, we extend our thanks to the shoppers who supported this campaign, and to Pick n Pay and Mastercard for their commitment to fighting hunger in South Africa.”


Mastercard contactless is supported by state-of-the art security protections.

  1. Contactless transactions are processed via the same secure network used for traditional cards.

  2. A unique security code is generated with each contactless transaction.

  3. A PIN code or signature is required for high value transactions.

  4. The cardholder’s name and the 3-digit security code cannot be read from the card or device in contactless mode.

  5. Even if the cardholder accidentally taps their card twice, the technology ensures that the payment is only billed once for the same transaction.


About Mastercard

Mastercard,, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MastercardMEA and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau.

Mastercard Communications Contact

Kershnee Govender, +2783 564 4090,

About Pick n Pay

The Pick n Pay Group is a grocery, clothing and general merchandise retailer, selling a wide range of products at very competitive prices under our Pick n Pay and Boxer brands. Since 1967 when consumer champion Raymond Ackerman purchased the first three stores in Cape Town, the Group’s vision has grown and expanded to encompass stores in South Africa, Namibia, Botswana, Zambia, Swaziland and Lesotho.

Pick n Pay communications contact

Tamra Veley, 083 251 3658,

 About FoodForward SA

FoodForward SA (formerly FoodBank SA) is a registered non-profit organisation established in 2009, to address the growing problem of hunger by connecting a world of excess to a world of need. In partnership with all the major wholesalers, retailers, and manufacturers, our mandate is to collect edible surplus food and non-food groceries, for redistribution to verified and registered Beneficiary Organisations (BOs). We call this process Foodbanking. It is a cost-effective solution to food insecurity. To increase our social impact, FoodForward SA uses surplus food as a catalyst for social innovation and entrepreneurship, while working towards ensuring that at least 75% of our BOs focus on education, youth developmental, women’s empowerment, and healthcare, in addition to their feeding programmes. Follow us on Twitter: @FoodForward SA, Facebook: FoodForward SA, LinkedIn: FoodForward SA and Instagram: @foodforwardsa

 FoodForward SA communications contact

Zimasa Jam Jam, +2721 531 5670,

Birgit Deibele