Mastercard SpendingPulse report shows moderate growth in consumer spending, but general dealer sales continue to underperform.
Johannesburg, South Africa, 17 April 2018 – Total South African retail sales for February 2018 increased 3.5 percent year-on-year, after removing the effects of inflation. Compared to each of the five previous months of February, sales volumes were 4.6 percent higher on average. This is according to the Mastercard SpendingPulse February 2018 report, which provides a macroeconomic analysis of retail spending trends in South Africa.
With the effects of inflation included, retail sales for February 2018 grew 6.8 percent year-on-year. The gap between retail sales with inflation included and inflation excluded fell to just 3.3 percentage points, down from 3.5 percent in January 2018, which is the smallest difference since SpendingPulse started tracking South African consumer trends in 2013.
“The strengthening of South Africa’s currency, which ended February 10.6% above its prior-year level vs. the US Dollar, has helped to alleviate inflation pressures. Food prices rose in line with the consumer price index (CPI), after climbing faster than CPI for each of the past 28 months,” says Sarah Quinlan, Senior Vice President and Group Head of Market Insights for Mastercard.
“For March and April, we will be keeping an eye on how policy changes such as a one percentage point increase in VAT will impact the consumer, as the government seeks to trim an expected R48.2 billion budget deficit. The anticipated VAT hike may have boosted consumer spending in March, but could add to inflationary pressures in the months to follow.”
Key findings of the Mastercard SpendingPulse South Africa February 2018 report include:
• Total retail sales for the three months (December 2017, January and February 2018) grew at an average rate of 3.7 percent year-over-year (removing the effects of inflation), compared to a 3.3 percent growth rate in the fourth quarter of 2017.
• Pharmaceuticals, medical goods, cosmetics and toiletry retail sales, excluding the effects of inflation, accelerated 3.6 percent year-on–year. With inflation included, sales were up 9.7 percent over 2017. The price gap remains elevated in this sector, as year-on-year consumer prices for health and personal care rose 5.7 percent and 8 percent respectively in February.
• The general dealer sector, which includes food and other daily essentials, underperformed for a 16th consecutive month, with inflation-adjusted sales growing only by 0.2 percent year-on-year. This marked a turnaround, however, from a 1.2 percent decline in year-on-year sales in January 2018. Including the effects of inflation, general dealer sales in February climbed 6.6 percent year-on-year.
About Mastercard SpendingPulse
Mastercard SpendingPulse reports on national retail sales and is based on aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for certain other payment forms, such as cash and cheque. SpendingPulse reports and content, including estimated forecasts of spending trends do not in any way contain, reflect or relate to actual Mastercard operational or financial performance, or specific payment-card-issuer data. SpendingPulse is provided by Mastercard Advisors, the professional services arm of Mastercard.
About Mastercard Advisors
Mastercard Advisors, the professional services arm of Mastercard, provides clients around the world with insights and solutions that drive business impact and ROI. The company uses advanced analyses and deep expertise in the payment field to translate data into market behavior and customized services. With over 80 billion transactions processed annually in 210 countries worldwide, Mastercard Advisors uses aggregated information and a consultative approach to help financial institutions, merchants, media companies, government and organizations of different sizes to boost their businesses. For more information, access www.Mastercardadvisors.com.
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Mastercard Communications Contact
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