Floward introduces the Floward Card in Bahrain with SimpliFi, INFINIOS, and Mastercard

Innovating gifting in a digital-first economy

 Floward, the go-to online flowers and gifts delivery destination in MENA and the UK, has announced the launch of the Floward Card in Bahrain in collaboration with SimpliFi, INFINIOS, and Mastercard. 

The Floward Card works like a regular pre-paid credit card, offering recipients the freedom to shop anytime, anywhere, while elevating cash gifting into a personalized experience creating a seamless blend of fintech innovation and thoughtfulness.

Bahrain is recognized as one of the region’s leading fintech hubs, with widespread adoption of cashless payments. By partnering with SimpliFi, a leader in Cards as a Service (CaaS) in the region, and INFINIOS, a trusted player in Bahrain’s digital payments ecosystem, and Mastercard, a global technology company in the payments industry, Floward ensures that the Floward Card integrates seamlessly into the Kingdom’s digital-first lifestyle.

Floward Chairman and CEO, Mr. Abdulaziz B. Al Loughani, said: “The Floward Card in Bahrain reflects our vision of embedding innovation into everyday moments of generosity. By combining the flexibility of a payment card with the elegance of gifting, we are proud to bring a solution that matches Bahrain’s fintech leadership and digital lifestyle. We extend our appreciation to our partners SimpliFi and INFINIOS for their expertise in enabling this launch.”

Mastercard Country Manager for Saudi Arabia, Bahrain, Jordan and other Levant, Mr. Saud Swar, said: “At Mastercard, we are committed to fueling the growth of Bahrain’s dynamic fintech landscape. Our latest collaboration with Floward, SimpliFi, and INFINIOS builds on our shared dedication to keeping customers at the heart of everything we do. We are delighted to bring the people of Bahrain the Floward Card that provides them with a simple and secure digital payment option while making their lives more convenient.”

Founder and CEO of SimpliFi, Mr. Ali Sattar added: "This alliance is a perfect example of how technology can help drive stronger social bonds whilst providing a safer, more efficient way of spending. Our proprietary CaaS platform brings together digital first, multi-currency card issuance capabilities, powered by INFINIOS - along with a customer centric front-end interface to provide a seamless user experience."

CEO of INFINIOS, Mr. Sherif Abdelsalam added: "As a leading regional issuer and processor of cards from the Kingdom of Bahrain, INFINIOS is extremely proud to be supporting Floward and SimpliFi in their joint efforts, providing our global card rails as a service. Our unique multi-scheme, multi-channel global payments capability makes this alliance so meaningful, and we look forward to doing more together in this space.”

Customers in Bahrain can now order the Floward Card through the Floward website or app, paired with Floward’s signature flowers, to create a fully personalized and memorable gifting experience.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.