Improving marketing ROI with data-driven insights

This session originally took place at the Chicago Excellence in Customer Engagement Summit on September 17, 2024. 

Hear from Cindy and Stacy as they discuss how the Noodles & Company team has reimagined how the fast casual concept goes to market. By evolving their marketing technology stack and embracing smarter decision-making they’ve transformed their loyalty program into the bright light of their business – so much so that they’ve been able to dramatically reduce the scale of discounts offered while simultaneously increasing transactions and engagement. 

This session covers:

• Noodles & Company's end-to-end data-driven insights process.
• A look at how they conduct customer experiments using Mastercard's Test & Learn®. 
• How smarter segmentation is helping them drive profitable and incremental growth.