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The Marketplace Evolution for E-Commerce

By Maria Parpou | April 24, 2025

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Maria Parpou

Executive Vice President, Mastercard Gateway

 

 

A staggering 75% of cross-border transactions occur through marketplaces and is expected to rise.1

 

 

 

Ultimately, the success of marketplaces in the coming years will depend on their ability to innovate, adapt to consumer demands, and maintain a competitive edge. By embracing technological advancements, and expanding their global reach, marketplaces can thrive in the dynamic and ever-changing ecommerce landscape.

 

  1. UBS Payments, Processors, & FinTechs, 2024