Maximizingprofitability
A leading confectionary manufacturer optimized retail servicing costs using Test & Learn®, facing the challenge of reducing expenses without compromising sales or retailer relations.
Test & Learn® facilitated a strategic approach, halving service visits across key retailers to find the optimal balance between cost savings and profitability.
Results showed minimal sales impact overall, yet certain store profiles experienced negative effects. By targeting reductions strategically, the manufacturer saved over $2.6MM.
Maximizingprofitability
A leading confectionary manufacturer optimized retail servicing costs using Test & Learn®, facing the challenge of reducing expenses without compromising sales or retailer relations.
Maximizingprofitability
Test & Learn® facilitated a strategic approach, halving service visits across key retailers to find the optimal balance between cost savings and profitability.
Maximizingprofitability
Results showed minimal sales impact overall, yet certain store profiles experienced negative effects. By targeting reductions strategically, the manufacturer saved over $2.6MM.
Maximizingprofitability
Mastercard's Test & Learn® optimizes retail servicing for leading consumer packaged goods, balancing cost reduction with sales impact, saving millions while enhancing profitability and customer relationships.
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