By co-branding with MasterCard® you can build the kind of payment card that consumers are looking for today. Our co-brand card programs offer the opportunity to reward your customers with an expanded-utility payment vehicle that carries your logo or brand side by side with the trusted MasterCard brand.
As a MasterCard co-brand partner you have the opportunity to:
- Advertise in millions of wallets! Since all co-branded MasterCard cards also carry your logo, they serve as a constant reminder of your brand whenever and wherever they are used. They're like millions of tiny billboards in your customers' wallets!
- Speak to your customers individually Co-branded MasterCard card billing statements and inserts can include a wide variety of customer communications, from frequency-building promotional announcements to new product introductions, as well as reminders of special card benefits.
- Encourage loyalty — the more valuable the card, the more loyal the customer Global acceptance of MasterCard ensures that your customers can use their co-branded cards in your stores and at over 33 million other locations worldwide.
- Expanded consumer awareness and communications via monthly card statements to your customer.
- Possible revenue streams, negotiated with the card issuer.
- Valuable insight into where else your customers purchase products and services to help you determine strategic marketing, partnerships, and tactics.
- Access to over 900,000 cash machines worldwide Because co-branded MasterCard cards have access to such a large number of cash machines, your customers can have expanded access that's probably not available through your private card program.
- Provide special enhancements A co-branded MasterCard can give your customers more value and purchasing power. Offer discounts, rebates and frequent buyer programs.