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    Subject: A colleague wants to share some interesting information from MasterCard for Merchants (or MasterCard Merchant Services).

    From: Your Name c/o SendToAColleague@mastercard.com

    Referred to you by your colleague: [Your Name, Your Email]

    Hi [Colleague's Name],

    [Your name] wants to share information about accepting MasterCard payment cards and merchant services that may be important to your business. We hope you find this information useful.

    MasterCard for Merchants provides a wealth of information and resources for merchants who accept MasterCard payment cards or those who are considering accepting MasterCard.

    To see the information that your colleague wants to share, click this link or copy and paste it into your Web browser:

    Regards,
    [Your name]

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    1. Solutions

    2. MasterCard® SecureCode™

      Potential profit, up. Potential risk, down.

      Customers usually love the convenience of online shopping. Unfortunately, it’s the risk of fraud that gives them reason not to buy. Of course, we’ve been thinking about that kind of thing for a long time. And all that brain-time produced MasterCard SecureCode, an innovative security feature built-in to MasterCard cards that can give your customers confidence to buy. In fact, 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*

      MasterCard SecureCode is initiated on your Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase. It sounds pretty simple—and it is. Most of all, it’s extremely effective.

      SecureCode Makes Clear Business Sense

      • 60% of e-commerce chargebacks are "cardholder unauthorized" (the cardholder denies making the transaction).
      • MasterCard SecureCode enables electronic retailers to reduce chargeback and fraud costs.
      • 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*
      • MasterCard SecureCode makes accepting cards from other countries easier and less risky—helping electronic retailers move into new markets.

      To Learn More:

      The MasterCard SecureCode Merchant Implementation Guide can help you get started. You will be asked to review and accept the MasterCard Specification License agreement when you download this file. Once you accept the agreement, you will have access to the MasterCard SecureCode Implementation Guide in PDF format.

      Download the Merchant SecureCode Implementation Guide (EXE)

      E-mail securecodemerchant@mastercard.com for additional help

      *MasterCard consumer research. The data set forth above in this survey derived from information provided to MasterCard and is subject to certain limited verification by MasterCard. Certain information indicated on the survey may not have been independently verified by MasterCard. All data is subject to revision and amendment by MasterCard subsequent to the date of the release of this survey.

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