Electronic retailers face unique challenges in accepting cards for payment in the e-commerce environment. Unlike the physical world, there’s no signed sales receipt online and therefore no definitive way for a merchant to dispute a cardholder claim that a purchase wasn’t made. Now, with MasterCard SecureCode, there is a way to protect electronic retailers from unauthorized purchases.

MasterCard SecureCode is initiated on a retailer’s Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase.

The business case for electronic retailers to offer MasterCard SecureCode protection to customers is compelling.

• 60% of e-commerce chargebacks are "cardholder unauthorized" (the cardholder denies making the transaction). MasterCard SecureCode enables electronic retailers to reduce chargeback and fraud costs.
• 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*
• MasterCard SecureCode makes accepting cards from other countries easier and less risky—helping electronic retailers move into new markets.
• Retailers who are enabled with MasterCard SecureCode can be listed on the MasterCard Consumer Web site, mastercard.com/securecode, for free.

MasterCard SecureCode Getting Started MasterCard SecureCode Case Studies