The Internet means business for you.
In order to remain competitive, businesses must have a presence on the Internet. Here are three good reasons why you should consider an online marketing effort:
- A New Delivery Channel
The Internet provides an opportunity for established merchants to extend their businesses, develop new markets, provide customers with added convenience, and sidestep rapidly rising marketing expenses, such as the costs of newsprint, advertising space and face-to-face sales encounters.
- Enhance Customer Relationships
In addition to reaching large numbers of potential customers, the Internet allows any merchant to market and sell to any consumer as an individual. Today's Web servers can capture details of a customer’s visit to a Web site, and later use this information to tailor a unique, interactive marketing experience for each customer at every subsequent visit.
- Global Reach
The Internet's reach is global - make your business known at home and internationally.
Maximize your business sales capabilities by accepting debit cards online.
Online point-of-sale debit enables consumers to use their ATM cash cards to make purchases as an alternative to cash or checks. And with Maestro International - the leading online global debit solution - you can accept participating cards from around the country and around the world to maximize the benefits of incremental sales and reduced handling costs.
Maestro Encourages Incremental Sales
- You can attract some of the 445 million customers worldwide who carry Maestro cards by providing them hassle-free access to their checking accounts.
- Online debit gives you a competitive advantage by improving service to customers.
Maestro Is Safer than Cash or Checks for You and Your Customers
- Because transactions are 100% online, debit reduces your risk of bounced checks and disputes.
- Online debit reduces your cash on premises, thereby reducing the risk of theft and pilfering.
- Carrying less cash is safer for your customers, too. And a Personal Identification Number (PIN) ensures secure access to their checking accounts.
Maestro Is More Convenient for Your Customers
- Your customers won't be limited to cash on hand with the use of the ATM cash cards. And with online debit, they won't need to remember to carry checks.
- You have the option to offer cash back for your customers' added convenience.
Maestro Reduces Payment Handling Time and Costs
- Customers speed through checkout lines faster with their ATM cash cards. There is less change to be made and no checks to write and approve.
- When customers use their ATM cash cards instead of checks, your check processing and collection costs are reduced along with your Non Sufficient Funds (NSF) risk.
- The Maestro debit program significantly reduces float from out-of-region checks.
Over 445 Million Cards Worldwide Carry the Maestro Logo
- In many countries, online debit cards are more popular than credit cards.
- Participating card issuers add their Maestro logo to their ATM cash cards, expanding their use by consumers to stores around the country and around the world.
- The Maestro brand spans your geographic coverage in each of your trading areas, extending your reach to customers around the country.
For more information about the Maestro debit program, contact your merchant services provider.
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Starting Your Online Effort
A good way to begin your Internet marketing effort is to contact your member service provider. They can help you develop your Web site, secure applications for product display and ordering, and establish procedures to enhance the security of your payment transactions.
Guaranteed Payments on the Internet
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