Building on its tradition of innovation, MasterCard proudly announces an exciting opportunity to reach new customer segments – MasterCard Electronic. Featuring remarkable flexibility, security and control, MasterCard Electronic is a versatile payment solution designed specifically to help financial institutions and merchants build their businesses while reducing risk.

Every transaction 100% issuer authorized

Targeting consumers who have not previously had access to traditional bankcard products—such as those new to payment cards and cash and check users—MasterCard Electronic gives merchants the opportunity to reap sales from a new and untapped customer base. As a first step into the world of MasterCard card products, MasterCard Electronic can help new cardholders begin to build long-term customer relationships with your business.

MasterCard Unembossed has been specifically designed for use in electronic terminals. Cardholder information is printed, not raised, so the card cannot be used in a manual imprinter. The “100% ELECTRONIC” legend under the brand mark reinforces that message so consumers understand that merchants will be processing their transactions electronically.

Easy Implementation and Acceptance

MasterCard Electronic cards work just like any MasterCard card at terminalized points of sale. So if you have an electronic data capture terminal, you are already eligible to begin accepting these cards, without equipment or system changes.

Because MasterCard Electronic cards feature a distinctive brand mark, you will want to display a decal indicating that your establishment welcomes this brand. Free decals, as well as Brand Reference and Merchant Training lay-by cards, are available from your bank or processor.

Benefits

• Incremental revenue and growth – from local and international transactions
• Enhanced control features, for reduced risk
• Cash and check conversion – potential reduction in cost and risk of cash and check handling
• Easy implementation – MasterCard Electronic uses the existing authorization system, with virtually no changes in the clearing and settlement process

Get started today!

Don’t miss this exceptional opportunity to expand your customer base, build incremental business, generate additional revenue and establish long-term relationships. To start accepting MasterCard Electronic right away, contact your bank or processor.