Business growth starts here.
Introducing MasterCard Unembossed. It is a card that will likely be connecting your merchants to new consumers.
It looks like a MasterCard card…it functions like a MasterCard card…with one key difference. It is unembossed – specifically designed for use in electronic terminals. We think it is a card you are going to come to appreciate as a business growth opportunity.
More Customers.
More Transactions.
More Revenue.
MasterCard developed unembossed card programs as payment solutions for consumer segments that have traditionally been underserved. And that is likely to mean more sales and higher tickets for your business.
MasterCard Unembossed has been specifically designed for use in electronic terminals. Account information is imprinted so the card cannot be used in a manual imprinter. The ELECTRONIC USE ONLY legend on the card front reinforces that message so consumers understand that merchants will be processing their transactions electronically.
Ready, Set, Accept.
Merchants who already have electronic terminals are set up and ready to go. No system or equipment changes are required.
And for those who do not yet have a terminal, accepting MasterCard Unembossed cards might be an incentive to request one. Key-entered telephone authorizations are also accepted. Accepting MasterCard Unembossed
