Building on its tradition of innovation, MasterCard proudly announces an exciting opportunity to reach new customer segments – MasterCard Electronic. Featuring remarkable flexibility, security and control, MasterCard Electronic is a versatile payment solution designed specifically to help financial institutions and merchants build their businesses while reducing risk.

Every transaction 100% issuer authorized

Targeting consumers who have not previously had access to traditional bankcard products—such as those new to payment cards and cash and check users—MasterCard Electronic gives merchants the opportunity to reap sales from a new and untapped customer base. As a first step into the world of MasterCard card products, MasterCard Electronic can help new cardholders begin to build long-term customer relationships with your business.

MasterCard Unembossed has been specifically designed for use in electronic terminals. Cardholder information is printed, not raised, so the card cannot be used in a manual imprinter. The “100% ELECTRONIC” legend under the brand mark reinforces that message so consumers understand that merchants will be processing their transactions electronically.

Because MasterCard Electronic cards feature a distinctive brand mark, your merchants will want to display a decal indicating that their establishments welcome this brand.

Click here to order free decals and laminated Brand Reference and Merchant Training lay-by cards.

MasterCard Electronic cards work just like any MasterCard card at terminalized points of sale, so all terminalized merchants are eligible to begin accepting them immediately without costly equipment or system changes.

100% issuer electronic authorization and other key features of MasterCard Electronic offer control and security

• For use at terminalized merchants only
• Non-embossed account information, to ensure electronic authorization
• $0 floor limit – 100% issuer authorization is required
• Signature-based cardholder authentication
• Distinctive brand

Benefits for Acquirers, Merchants, and Consumers

Created in response to the demands of both MasterCard member financial institutions and consumers, MasterCard Electronic delivers a host of benefits that satisfies the needs of all.

• Incremental revenue and growth – from local and international transactions
• Cash and check conversion
• Easy implementation – MasterCard Electronic uses the existing authorization system, with virtually no changes in the clearing and settlement process
• Exceptional support from MasterCard International, including signage and merchant training materials

Get started today!

Don’t miss this exceptional opportunity to expand your customer base, build incremental business, generate additional revenue and establish long-term relationships.