Go bigger. Go online.
Doing business online has its advantages. Big advantages. The Web gives established merchants access to new markets—both inside and outside your geographical area— and the ability to develop them at lower costs. An online presence also lets you reach large numbers of people but allows you to market to them as individuals by capturing details of their visits to your Web site.
In short, doing business online is good business, indeed. And you can maximize your opportunities by accepting debit cards online through our Maestro
® International, the leading global debit solution. Online point-of-sale debit lets consumers use their ATM cash cards to make purchases as an alternative to cash or checks. And with Maestro, you can accept participating cards from around the country and around the world to maximize incremental sales and reduced handling costs.
Maestro Has Many Benefits
- Online debit gives you a competitive advantage by improving service to customers.
- You can attract some of the 445 million Maestro card users worldwide by giving them hassle-free access to their checking accounts.
- Because transactions are completely online, debit reduces your risk of bounced checks and disputes.
- When customers use their ATM cash cards instead of checks, your check processing and collection costs are reduced along with your Non Sufficient Funds (NSF) risk.
- The Maestro debit program significantly reduces float from out-of-region checks.
- In many countries, online debit cards are more popular than credit cards.
- Participating card issuers add their Maestro logo to their ATM cash cards, expanding their use by consumers to stores around the country and around the world.
- The Maestro brand spans your geographic coverage in each of your trading areas, extending your reach to customers around the country.
For more information about the Maestro debit program, contact your merchant services provider.