1. Corporate Sponsorship

    Making the right connections.

    The associations you make play a large part in how much success you can achieve. The right ones open up new opportunities, while the not-so-right ones can be limiting or simply dead ends. That’s why we sponsor the world’s premier sports, entertainment and fashion events, representing nearly limitless possibilities.

    Sponsorship platforms are a critical part of the MasterCard overall global marketing mix. They provide relevant content for many of the marketing programs we execute and they bring with them assets, promotional opportunities, and associations that cannot be found elsewhere. And, for you, that can mean greater card usage, higher awareness as a MasterCard merchant, and greater opportunities to increase your profits.

    Among the many of our major national and global associations are those with the PGA TOUR, Major League Baseball (MLB), the UEFA European Championships (EURO 2008) and the UEFA Champions League, critically-acclaimed music and entertainment, and high-profile fashion events. The following are some of our most notable sponsorships:

    Soccer

    MasterCard Worldwide maintains a long-standing commitment to the world of international football as an Official Sponsor of the UEFA European Championships (EURO 2008) and the UEFA Champions League. MasterCard is also a proud supporter of the sport in Latin America through alliances with the region’s marquee tournaments, teams, and clubs: the South American Qualifiers, Boca Juniors, River Plate, Brasileirao, and Gran Liga MasterCard.

    With these relationships, MasterCard is able to create business-building opportunities for its customer financial institutions as well as offering value and "Priceless" experiences for its millions of cardholders around the globe.

    Golf

    PGA TOUR/Champions Tour

    MasterCard is the Official Payment System and sponsor of the PGA TOUR, European PGA Tour, and the Champions Tour. The multi-year agreement makes MasterCard the preferred method of payment at PGA TOUR shops, Tournament Players Clubs (TPCs), and other locations. Tom Watson and Natalie Gulbis are global spokespersons.

    Tournaments:
    Senior Open Championship presented by MasterCard (Sunningdale Golf Club, England 2009)
    Johnnie Walker Classic (Perth, Australia)
    Dubai Desert Classic (Dubai)
    Dubai Ladies Masters (Dubai)
    SAS Masters (Stockholm, Sweden)
    Arnold Palmer Invitational presented by MasterCard (Orlando, FL)
    The Barclays (Paramus, NJ)
    BMW Championship (St. Louis, MI)
    Deutsche Bank Championship (Boston, MA)
    TOUR Championship (Atlanta, GA)
    MasterCard Classic (Mexico City, Mexico)

    Baseball

    Major League Baseball (MLB)

    MasterCard is an official sponsor of Major League Baseball and has been the preferred card of Major League Baseball since 1997. MasterCard is also a sponsor of MLB.com, the official Web site of Major League Baseball.

    MasterCard also maintains exclusive sponsorship alliances with 16 MLB clubs: The Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Chicago White Sox, Cleveland Indians, Los Angeles Angels, Los Angeles Dodgers, New York Mets, New York Yankees, Oakland A's, Philadelphia Phillies, San Diego Padres, Seattle Mariners, St. Louis Cardinals, and the Toronto Blue Jays.

    NFL

    MasterCard has official partnerships with 23 NFL teams: Arizona Cardinals, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Detroit Lions, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, Miami Dolphins, Minnesota Vikings, New York Giants, New York Jets, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, Tennessee Titans, San Diego Chargers, Seattle Seahawks, St. Louis Rams, Tampa Bay Buccaneers, Washington Redskins

    Rugby

    MasterCard is the Official sponsor of the renowned ‘All Blacks’ national team. Ritchie McCaw is the Official MasterCard Rugby Spokesperson.

    Cricket

    MasterCard is the Official Sponsor of Cricket Australia - one of the premiere cricket teams in the world. Two of its legendary players are MasterCard spokespeople: Allan Border and Michael Hussey.

    Music

    In the world of entertainment, MasterCard brings cardholders closer to renowned music artists via its sponsorship of the BRIT Awards, the critically acclaimed Soundstage music series, and its association with Jazz at Lincoln Center, a New York City landmark.

    Fashion

    MasterCard possesses a growing fashion portfolio via relationships in Europe, Australia and Asia Pacific with events that bring together the world’s most celebrated names in fashion and luxury. Events include: MasterCard Luxury Week Hong Kong, Singapore Fashion Festival, and Australian Fashion Week.

    With these relationships, MasterCard is able to create business-building opportunities for its customer financial institutions as well as offering value and "Priceless" experiences for its millions of cardholders around the globe.

    Tennis

    MasterCard is a sponsor of the Australian Open in Melbourne, Australia, one of the major stops on the international tennis circuit, as well as the Catella Swedish Open in Bastad, Sweden.
  2. Also of Interest

Co-Branded Cards

Strengthen your customer relationships and increase loyalty while lowering acquisition costs.

Brand Marks and Usage Guidelines

Visit the MasterCard Brand Center for all detailed usage information.