Consumer Marketing Initiatives

    MasterCard continuously works to create campaigns that will resonate with cardholders and reinforce their loyalty and trust in the MasterCard name.

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    Priceless

    MasterCard understands that the value of a payment card lies in the hands of those who are making the purchases—consumers. As such, MasterCard continuously works to create campaigns that will resonate with cardholders and reinforce their loyalty and trust in the MasterCard name.

    Marketing Goal: The Priceless campaign emphasizes MasterCard payment cards as the best way to pay for “everything that matters.” As one of the most recognizable campaigns to hit the market, Priceless has enabled MasterCard to build and maintain strong brand value and trust among consumers.

    The Priceless platform houses everything from MasterCard’s renowned Priceless advertisements to consumer-based card promotions and competitions. Priceless ads run in 110 countries and in 51 languages, and focus on using a MasterCard card for what matters most in life.

    Target Audience: Consumers

    Active: 1997–Ongoing

    Web site: www.priceless.com



    

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