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| Georgette Tan MasterCard Worldwide +65-6390-5971 |
MasterCard and MULTOS Launch Road Show to Share Insights on the Latest in Innovative Chip Card Solutions
The MasterCard Asia/Pacific 2007 Multos Road Show will be held in Macau on 21 August 2007 and Manila on 23 August 2007. MasterCard and Multos executives will be present to shed light on the technology choices available for customers who are looking to harness the power of chip. The one-day event will also provide MasterCard customer financial institutions with an opportunity to hear from senior representatives of MasterCard issuers based in Europe that have successfully introduced a range of new MasterCard® OneSmart™ payment products based on the MULTOS operating system.
“Chip migration is growing rapidly in many markets in Asia/Pacific; therefore we felt it was critical to join forces with MasterCard to host a road show,” said Tim France-Massey, Business Advisory Group Chairman, The Multos Consortium. “We believe that as the global shift to chip continues to take place it is critical for financial institutions to leverage existing and market-proven chip card solutions. We strongly encourage banks to attend the sessions in order to gain insights on how they can leverage their investment in EMV chip to build market share, identify new revenue streams, and gain a competitive advantage.”
“We are committed to working closely with our customers to define their unique business requirements and goals, and design a custom-tailored smart card strategy that meets their needs,” said Shuan Ghaidan, head of product sales and delivery, Asia/Pacific, MasterCard Worldwide. “Our added-value OneSmart packages are designed to help our customers grow their business through improved customer acquisition and retention, card activation and usage, as well as innovation. We are delighted to collaborate with Multos to host this Road Show as part of our ongoing commitment to support our customers with the technology choices that they need as they migrate to chip.”
In addition to senior executives from Multos and MasterCard who will speak at the Road Show, MasterCard issuers who will be presenting case studies include:
• Gojmir Nabergoj, Senior Adviser, Banka Koper of Slovenia
• Ingolfur Helgi Tryggvason, Senior Systems Analyst, Borgun hf, Iceland
To register attendance to the Macau or Manila Road Show, please visit www.multos.com/mastercard.
The Global Chip Leader
MasterCard has extensive global experience in the planning and implementation of chip programs. The MasterCard Chip Centre of Excellence, based in Brussels, Belgium, is the fulcrum of a global network of expertise and experience. MasterCard can help organizations identify the business opportunities in chip and plot a business strategy to integrate chip.
MasterCard has over the years led the way in chip migration in Asia/Pacific. Through its collaboration with The Multos Consortium, MasterCard is able to provide its customers a complete array of EMV chip card solutions. MasterCard assists its customers in selecting the right mix of features in their chip programs to meet their specific business goals.
About MULTOS
MULTOS is the most robust, industry-backed smart card platform delivering simplicity and innovation to the world's leading issuers. With more than 75 million issued smart cards across 32 countries, MULTOS is overseen and provided by a consortium of 18 smart card and silicon manufacturers, payment schemes, card management system providers, and integrators. A range of applications including payment, authentication, digital identity, biometrics, loyalty, and contactless ticketing may securely co-reside on a MULTOS powered chip.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercardworldwide.com.