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Julie Wilson MasterCard Worldwide 416-365-5594

MasterCard Canada, Citi Cards Canada and Bell Mobility Complete Mobile Payment Trial

Toronto, April 16, 2009 - MasterCard Canada, in partnership with Citi Cards Canada and Bell Mobility, has completed the first near-field communications (NFC) trial of Mobile PayPass™ in Canada. This was the first trial in Canada to use Bell Mobility’s wireless network allowing trial participants to make purchases using their mobile device at MasterCard® PayPass™ acceptance locations across Canada. The four-month closed trial was a major step towards bringing mobile payments to Canadian mobile phone users.

“This mobile payment trial is one of the latest in a series of MasterCard global payment trials,” says Scott Lapstra, Vice President, Market Development, MasterCard Canada. “The completion of this trial provides us with Canadian-specific data that will help prepare for the potential roll-out of mobile payment services in the future.”

“As one of the first issuers to offer PayPass-enabled cards in Canada, we have always worked with MasterCard to find new, convenient payment solutions for consumers,” says Richard McLaughlin, Chief Marketing Officer, Citi Cards Canada. “We believe that mobile payment has strong potential to become part of Canada’s future payment landscape.”

“Our objective is to achieve a common gateway and standardized consumer experience for mobile payments,” said Almis Ledas, Vice President of Corporate Development at Bell Mobility. “This successful trial underlined both the security and the convenience of mobile payments.”

About the trial
MasterCard continues to lead the global payments industry in creating and introducing new and advanced payment technologies by combining electronic payments with convenience. The trial took place at Bell Mobility’s Creekbank office in Ontario and approximately 75 employees from Bell, Citi Cards and MasterCard participated. Trial participants proved that mobile payments are easy, fast and secure. The average transaction amount during the trial was just under $20, which is ideal for merchants in high-volume, small-ticket purchase businesses.

How mobile payments work
The PayPass payment application is stored inside the NFC-capable mobile phone’s built-in “secure area”. Users have individual control of the payment application in the phone’s secure area. The PayPass payment application on these phones can also be password protected so that a lost or stolen handset cannot be used to make payments.

Whether consumers are using a PayPass enabled mobile phone or credit card, PayPass truly puts the cardholder in control - the phone or card never leaves your hand when making a payment, receipts help keep track of spending and purchases are protected by zero liability.

About MasterCard PayPass
MasterCard PayPass continues to gain strong momentum worldwide. At the end of 2008 there were more than 50 million PayPass cards and devices in use at over 141,000 merchant locations worldwide. There are a number of PayPass trials and rollouts currently underway in 28 countries, including Australia, Canada, China, the Czech Republic, France, Germany, Indonesia, Italy, Japan, Korea, Lebanon, Malaysia, Mexico, Mongolia, the Philippines, Poland, Romania, Russia, Serbia, Slovakia, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United Kingdom and the United States.

Canadians can currently use PayPass at Coca-Cola vending machines, Rabba Fine Foods, Cineplex Odeon, Tim Hortons, Petro-Canada, Pioneer Petroleums, McDonald’s Restaurants and Loblaw Companies stores across Canada.

® MasterCard PayPass is a registered trademark of MasterCard Worldwide

About Citi Cards Canada Inc.
Citi Cards is Canada's leading provider of general purpose and private label credit and charge cards, and is affiliated with Citibank Canada. Major credit and charge cards under the Citi Cards banner include Citi MasterCard, Club Sobeys MasterCard, Diners Club, The Home Depot, Business Depot/Staples, Office Depot, Petro-Canada, The Children’s Place and Zales (Peoples/Mappins). MasterCard reward offerings include the Citi PETRO-POINTS(*) MasterCard, the Citi Staples easyRewards MasterCard and the Citi Driver's Edge Gold and Platinum.

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

About Bell
Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs including Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet access, Bell TV direct-to-home satellite and VDSL television, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca


About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com.