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| Sarah Ely MasterCard Worldwide +1 914 249 6714 |
MasterCard Joins Forces with Next Jump to Revolutionize the Consumer E-Commerce Experience
Exclusive alliance to accelerate advances in e-commerce, fuel consumer-focused innovation with launch of MasterCard Marketplace™
The strategic agreement will allow the companies to work together to harness their combined assets in the payments technology, e-commerce and digital marketing space to drive innovation for the industry and improve the consumer experience. It will also give MasterCard access to Next Jump's extensive aggregated e-commerce network, human capital through its digital technology engineers, and an agile development process to fuel innovation and drive speed to market for relevant and desirable e-commerce solutions that meet consumer demands.
"Our new alliance with Next Jump will allow MasterCard to make game-changing advances in the online channel, which is ripe for innovation in a way that allows consumers to have a simple, seamless, secure and valuable experience wherever they are in the world and through whatever device they access the Internet," says Josh Peirez, Group Executive of Innovative Platforms, MasterCard Worldwide. "The deal is a result of our approach to innovation that is based on deep analysis of the landscape looking at areas of opportunity and identifying leading technologies to help us best meet our customers' evolving needs."
"MasterCard is an ideal match for Next Jump and we are looking forward to partnering our unique, data-driven approach and technology with their powerful network and insights," says Charlie Kim, Founder and CEO of Next Jump. "Next Jump has a unique model that benefits both merchants and consumers. For merchants, Next Jump enables sales as a trusted partner – we never compete with them. Our technology allows merchants to re-direct ad spend towards better pricing in return for guaranteed sales. The merchant analytics from this model are incredibly impressive, allowing merchants to step up or down their participation in the program. For consumers, the best customers are rewarded with lower prices and/or VIP access to newest, hard-to-get, sold out products. Consumers that either spend more or have greater influence in getting others to shop – are the best customers and are rewarded accordingly."
Customized Experiences Across An Extensive Merchant Network
As part of the new alliance with Next Jump, MasterCard also announced the launch of MasterCard MarketPlace™, a program that provides MasterCard eligible consumer cardholders with hundreds of merchant-funded discounts and special benefits each day from a network of thousands of merchants across the U.S.
MasterCard MarketPlace provides discount offers and/or free shipping from a network of thousands of participating merchants across a wide range of categories including apparel, jewelry, electronics and children's clothing. MasterCard eligible consumer can access the program directly at http://www.mastercardmarketplace.com where they can preview offers, join at no cost, and set preferences for the types of merchant offers they want to receive. Cardholders can also choose to receive email notifications for offers from specific merchants as well as exclusive in-store shopping events at preferred merchants.
The platform offers consumers the ability to simply personalize their online shopping experience by setting preferences and email notifications from specific merchants that they like and access to exclusive in-store events at preferred merchants. For complete terms and conditions and details, visit mastercard.com/marketplace.
"Our alliance will help bring our product capabilities and value proposition to the next level by fueling our e-commerce strategy with advanced functionality that meets consumer demands for smarter solutions and builds greater value for MasterCard cardholders." said Peirez.
About NextJump
Headquartered in New York City, Next Jump is building the next generation of e-commerce and advertising technology, and revolutionizing the way consumers and marketers interact online. The company has created the most powerful technology engine for sales achieving the highest conversion rates of browsers to buyers. Over 28,000 merchant partners, both retailers and manufacturers, leverage Next Jump’s technology, to create the most targeted, cost-effective and measurable campaigns reaching more than 100 million users. Next Jump acquires its users through a B2B model, with over 90,000 corporations, affinity groups, and institutions including more than 85% of the FORTUNE 100 and nearly 60% of FORTUNE 500 companies. Next Jump has offices in New York City, Cambridge, Massachusetts and London, U.K. For more information on Next Jump visit www.nextjump.com.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.