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Search Marketing Guide

MasterCard Marketing Resource Guide

An easy access portal to turnkey MasterCard® marketing assets that can help grow your business. Find an overview of card marketing programs for your planning process and direct links to marketing materials you need to meet your business objectives.

small business, government, middle market, large market, commercial card solutions, turnkey, marketing tools, marketing materials, activation, acquisition, usage, retention, loyalty

/us/company/en/marketingguide/default.html

Consumer - Home Page - (MasterCard Resources - Consumer)

A broad range of consumer marketing materials that support both debit and credit programs. The turnkey assets have been organized in a manner that helps you achieve your business objectives and optimize each stage of the cardholder marketing lifecycle.

consumer product life cycle, debit, credit, affluent, youth, women, turnkey marketing materials

/us/company/en/marketingguide/consumer.html

Consumer—Acquisition

Drive card acquisitions and optimize issuance and activation programs with relevant, customizable marketing collateral, employee training materials, and industry best practices.

print ads, newspaper placement, in-branch posters, acquisitions, new customers, branch staff, card fulfillment, best practices, marketing collateral

/us/company/en/marketingguide/consumer/acquisition.html

Consumer—Activation & Usage

Encourage first-time activation and ongoing usage with specially developed marketing programs like merchant offers, promotions, and a variety of unique experiences.

activation, usage, tax programs, global premium collection, bill payment, recurring payments, affluent, premium, merchant, merchants, merchant offers, promotions, cardholder engagement, debit, debit card,heloc, home equity lines of credit, activation, usage

/us/company/en/marketingguide/consumer/activation.html

Consumer—Activation & Usage—Best Practices and Strategic Planning

Find consumer marketing best practices, information about managing fraud risk and strategic planning, and learn about a variety of best practices to help you achieve your business objectives. Whether your goal is to optimize one or more of the cardholder marketing life cycle stages, including Acquisition, Activation & Usage, and Loyalty & Retention, or, if your focus is on learning more about segmentation or managing fraud risk, we can help.

/us/company/en/marketingguide/consumer/best_practices.html

Consumer—Activation & Usage—Debit

Drive debit card activation and usage building with relevant, customizable marketing programs and collateral and industry best practices.

debit, activation, usage, inserts, ATM screen messages, mailers, banners, promotions, premium, fulfillment, branch

/us/company/en/marketingguide/consumer/activation/debit.html

Consumer—Activation & Usage—Merchant

MasterCard offers an assortment of compelling cardholder offers for you to incorporate into your own activation, usage, and retention communications.

World Elite, back to school, holiday, global premium collection, travel and entertainment, T&E, tax program, recurring payments, merchant offers

/us/company/en/marketingguide/consumer/activation/merchant.html

Consumer—Activation & Usage—Bill Payments

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. Find information about how this program can drive activation, usage, loyalty and retention for your business, or obtain marketing collateral to support your programs.

/us/company/en/marketingguide/consumer/activation/bill_pmt.html

Consumer—Loyalty & Retention

Lift retention rates and drive increased account loyalty by leveraging compelling MasterCard offers and promotions and by tapping into industry best practices.

recurring payments, bill payment

/us/company/en/marketingguide/consumer/loyalty.html

Consumer—Loyalty & Retention—Bill Payments

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. Bill Payment is particularly important for driving loyalty and retention as it increases the stickiness of an account.

/us/company/en/marketingguide/consumer/loyalty/bill_pmt.html

Consumer—Loyalty & Retention--Debit

Encourage MasterCard® debit card loyalty and retention by leveraging relevant, customizable marketing programs and collateral such as statement inserts and messages, ATM messages, Self-mailers, web banners, and promotions calendar.

tax program, recurring payments

/us/company/en/marketingguide/consumer/loyalty/debit.html

Consumer—Loyalty & Retention--Merchant

Appeal to your cardholders with a wide variety of global merchant offers. From discounts to exclusive experiences and from merchandise to services, we leverage our partnerships to create a variety of exciting merchant offers to help you incent loyalty activation and retention.

tax program, recurring payments

/us/company/en/marketingguide/consumer/loyalty/merchant.html

Small Business - Home Page

Find a rich cache of turnkey marketing resources with emphasis on Small Business specific needs such as flexibility of use, convenience, and rewards. These resources are designed to help support and address the unique needs of Small Business owners. Each cardholder marketing lifecycle stage—from acquisition to activation and usage to loyalty and retention—is covered, complete with smart ways to help you maximize efficacy and tailor your efforts to the world of small business.

Small Business, Cardholder Marketing Lifecycle, Acquisition, Activation, Usage, Loyalty, Retention, Small Business Best Practices, training, collateral

/us/company/en/marketingguide/smallbusiness.html

Small Business—Acquisition

Incorporate customizable, turnkey marketing materials into your plans to drive Small Business card acquisitions. Training and other turnkey materials are also available.

debit, credit, multi card, recurring payments, bill payment

/us/company/en/marketingguide/smallbusiness/acquisitions.html

Small Business—Activation & Usage

Get your Small Business customers to activate and use their cards on an ongoing basis with the help of a compelling array of MasterCard® marketing programs and resources.

/us/company/en/marketingguide/smallbusiness/activation.html

Small Business—Activation & Usage—Bill Payment

The MasterCard® Bill Payment Program for Small Businesses provides you with operational and marketing support so that you can take full advantage of this opportunity. Content includes an overview, issuer letter, issuer guide, operational considerations, chargeback tips, customer service recommendations, industry profiles, issuer marketing communications, and marketing collateral downloads.

/us/company/en/marketingguide/smallbusiness/activation/bill_pmt.html

Small Business—Activation & Usage—Marketing Materials

Drive card activation and usage among small businesses with these customizable marketing materials targeting your small-business cardholders.

/us/company/en/marketingguide/smallbusiness/activation/marketing.html

Small Business—Best Practices, Training & Collateral

Learn more about small business marketing best practices, training, and collateral that will support your business objectives and drive results.

debit MasterCard program

/us/company/en/marketingguide/smallbusiness/training.html

Small Business—Loyalty & Retention

Lift retention rates and drive increased account loyalty by leveraging compelling MasterCard® offers and promotions and by tapping into industry best practices.

/us/company/en/marketingguide/smallbusiness/loyalty.html

Public Sector and Higher Education - Home Page - (MasterCard Marketing Resources - Public Sector and Higher Education and Public Sector)

Find guides, case studies, and other resources designed to help you target public sector and higher education opportunities. From education to federal, state, and local governments, these tools will help you customize, maximize, and personalize your efforts for government and its unique opportunities.

public-sector, educational tools, federal, local municipalities, state, higher education

/us/company/en/marketingguide/govt.html

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