Search Marketing Guide

    Consumer - Loyalty & Retention - Debit

    Marketing Materials

    Debit Loyalty & Retention
    Encourage MasterCard® debit card loyalty and retention by leveraging relevant, customizable marketing programs and collateral.

    Statement Inserts 
    Use customizable thematic and seasonal inserts that encourage usage of debit cards and remind cardholders of the benefits of their MasterCard debit card. Includes downloadable source files.

    Statement Messages 
    Use customizable statement messages that encourage everyday usage of debit cards and remind cardholders of the benefits of their MasterCard debit card. Includes downloadable source files.

    ATM Screen Messages 
    Incorporate customizable ATM screen messages that encourage everyday and seasonal usage of debit cards and remind cardholders of the benefits of their MasterCard debit card. Includes downloadable source files.

    Self-Mailers 
    Send customizable direct-mail pieces to debit cardholders in a targeted campaign to encourage usage and remind cardholders of the benefits of their MasterCard debit card. Includes downloadable source files.

    Web Banners 
    Create an integrated usage campaign leveraging customizable Web banners that encourage usage of debit cards and remind cardholders of the benefits of their MasterCard debit card. Includes downloadable source files.

    See materials here.



    Promotions Calendar

    MasterCard Worldwide has developed a Promotions Calendar to help you drive everyday usage and, ultimately, revenue. Here, you’ll get an overview of the plan and details of integrated, consumer-tested programs that increase cardholder engagement and emotionally connect with consumers. The Promotions Calendar includes national promotions and merchant offers.

    Brand Center

    The MasterCard Brand Center is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.