Debit Activation & Usage Building
ATM Screen Messages
See materials here.
Once customers have activated their debit cards, financial institutions have a significant opportunity to build transaction volume and revenue. Debit share of total payments is growing, and debit usage is expanding into a wide variety of merchant categories. Financial institutions can employ usage stimulation strategies to capitalize on and accelerate growing consumer preference for debit.
Marketing Catalog - Order Materials
MasterCard Worldwide has developed a Promotions Calendar to help you drive everyday usage and, ultimately, revenue. Here, you’ll get an overview of the plan and details of integrated, consumer-tested programs that increase cardholder engagement and emotionally connect with consumers. The Promotions Calendar includes national promotions and merchant offers.
The MasterCard Brand Center is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.