Search Marketing Guide

Consumer - Activation & Usage

Encourage first-time activation and ongoing usage with specially developed marketing programs like merchant offers, promotions, and a variety of unique experiences.

Promotions Calendar

MasterCard® has developed a Promotions Calendar to help you drive everyday usage and, ultimately, revenue. Here, you’ll get an overview of the plan and details of integrated, consumer-tested programs that increase cardholder engagement and emotionally connect with consumers. The Promotions Calendar includes national promotions and merchant offers.

MasterCard Experiences and Offers

MasterCard Experiences and Offers can help grow your affluent cardholder base and entice your cardholders to spend more. World and World Elite cardholders may choose from wide selection of valuable experiences and offers designed to suit their lifestyle, including exceptional offers from upscale retail merchants and world-class hotels and resorts. Or, they can enjoy dining reservations at sought-after restaurants, access to culinary experiences and special events, and preferred seating at live performances.

MasterCard Savings™ Offers Program

MasterCard Savings™ is a merchant-funded offers program that drives card activation and usage and encourages higher ticket purchases among eligible U.S. debit and prepaid cardholders by providing access to hundreds of discounts per week from thousands of participating brands.

Prepaid MasterCard Marketing Toolkit

The Prepaid MasterCard Toolkit offers a comprehensive collection of consumer marketing and program materials to help you optimize your prepaid card portfolios. The toolkit includes a wide range of materials including posters, statement inserts, and more.

Debit Usage Building

Drive debit card usage building with relevant customizable marketing programs and collateral and industry best practices.

Merchant Offers

Appeal to your cardholders with a wide variety of   global merchant offers. From discounts to exclusive experiences and from merchandise to services, we leverage our partnerships to create a variety of exciting merchant offers to help you drive activation and usage.

Bill Payment

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. For more information about this important activation and usage driver or to obtain marketing collateral to support your programs, please click on one of the links below.

Best Practices

Once customers have activated their debit cards, financial institutions have a significant opportunity to build transaction volume and revenue. Debit share of total payments is growing, and debit usage is expanding into a wide variety of merchant categories. Financial institutions can employ usage-stimulation strategies to capitalize on and accelerate growing consumer preference for debit.

Brand Center

The MasterCard Brand Center is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.