MasterCard Marketing Resources – Consumer - Activation & Usage

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Search Marketing Guide

MasterCard Marketing Resource Guide

An easy access portal to turnkey MasterCard® marketing assets that can help grow your business. Find an overview of card marketing programs for your planning process and direct links to marketing materials you need to meet your business objectives.

small business, government, middle market, large market, commercial card solutions, turnkey, marketing tools, marketing materials, activation, acquisition, usage, retention, loyalty

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Consumer - Home Page - (MasterCard Resources - Consumer)

A broad range of consumer marketing materials that support both debit and credit programs. The turnkey assets have been organized in a manner that helps you achieve your business objectives and optimize each stage of the cardholder marketing lifecycle.

consumer product life cycle, debit, credit, affluent, youth, women, turnkey marketing materials

/us/company/en/marketingguide/consumer.html

Consumer—Acquisition

Drive card acquisitions and optimize issuance and activation programs with relevant, customizable marketing collateral, employee training materials, and industry best practices.

print ads, newspaper placement, in-branch posters, acquisitions, new customers, branch staff, card fulfillment, best practices, marketing collateral

/us/company/en/marketingguide/consumer/acquisition.html

Consumer—Activation & Usage

Encourage first-time activation and ongoing usage with specially developed marketing programs like merchant offers, promotions, and a variety of unique experiences.

activation, usage, tax programs, global premium collection, bill payment, recurring payments, affluent, premium, merchant, merchants, merchant offers, promotions, cardholder engagement, debit, debit card,heloc, home equity lines of credit, activation, usage

/us/company/en/marketingguide/consumer/activation.html

Consumer—Activation & Usage—Best Practices and Strategic Planning

Find consumer marketing best practices, information about managing fraud risk and strategic planning, and learn about a variety of best practices to help you achieve your business objectives. Whether your goal is to optimize one or more of the cardholder marketing life cycle stages, including Acquisition, Activation & Usage, and Loyalty & Retention, or, if your focus is on learning more about segmentation or managing fraud risk, we can help.

/us/company/en/marketingguide/consumer/best_practices.html

Consumer—Activation & Usage—Debit

Drive debit card activation and usage building with relevant, customizable marketing programs and collateral and industry best practices.

debit, activation, usage, inserts, ATM screen messages, mailers, banners, promotions, premium, fulfillment, branch

/us/company/en/marketingguide/consumer/activation/debit.html

Consumer—Activation & Usage—Merchant

MasterCard offers an assortment of compelling cardholder offers for you to incorporate into your own activation, usage, and retention communications.

World Elite, back to school, holiday, global premium collection, travel and entertainment, T&E, tax program, recurring payments, merchant offers

/us/company/en/marketingguide/consumer/activation/merchant.html

Consumer—Activation & Usage—Bill Payments

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. Find information about how this program can drive activation, usage, loyalty and retention for your business, or obtain marketing collateral to support your programs.

/us/company/en/marketingguide/consumer/activation/bill_pmt.html

Consumer—Loyalty & Retention

Lift retention rates and drive increased account loyalty by leveraging compelling MasterCard offers and promotions and by tapping into industry best practices.

recurring payments, bill payment

/us/company/en/marketingguide/consumer/loyalty.html

Consumer—Loyalty & Retention—Bill Payments

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. Bill Payment is particularly important for driving loyalty and retention as it increases the stickiness of an account.

/us/company/en/marketingguide/consumer/loyalty/bill_pmt.html

Consumer—Loyalty & Retention--Debit

Encourage MasterCard® debit card loyalty and retention by leveraging relevant, customizable marketing programs and collateral such as statement inserts and messages, ATM messages, Self-mailers, web banners, and promotions calendar.

tax program, recurring payments

/us/company/en/marketingguide/consumer/loyalty/debit.html

Consumer—Loyalty & Retention--Merchant

Appeal to your cardholders with a wide variety of global merchant offers. From discounts to exclusive experiences and from merchandise to services, we leverage our partnerships to create a variety of exciting merchant offers to help you incent loyalty activation and retention.

tax program, recurring payments

/us/company/en/marketingguide/consumer/loyalty/merchant.html

Small Business - Home Page

Find a rich cache of turnkey marketing resources with emphasis on Small Business specific needs such as flexibility of use, convenience, and rewards. These resources are designed to help support and address the unique needs of Small Business owners. Each cardholder marketing lifecycle stage—from acquisition to activation and usage to loyalty and retention—is covered, complete with smart ways to help you maximize efficacy and tailor your efforts to the world of small business.

Small Business, Cardholder Marketing Lifecycle, Acquisition, Activation, Usage, Loyalty, Retention, Small Business Best Practices, training, collateral

/us/company/en/marketingguide/smallbusiness.html

Small Business—Acquisition

Incorporate customizable, turnkey marketing materials into your plans to drive Small Business card acquisitions. Training and other turnkey materials are also available.

debit, credit, multi card, recurring payments, bill payment

/us/company/en/marketingguide/smallbusiness/acquisitions.html

Small Business—Activation & Usage

Get your Small Business customers to activate and use their cards on an ongoing basis with the help of a compelling array of MasterCard® marketing programs and resources.

/us/company/en/marketingguide/smallbusiness/activation.html

Small Business—Activation & Usage—Bill Payment

The MasterCard® Bill Payment Program for Small Businesses provides you with operational and marketing support so that you can take full advantage of this opportunity. Content includes an overview, issuer letter, issuer guide, operational considerations, chargeback tips, customer service recommendations, industry profiles, issuer marketing communications, and marketing collateral downloads.

/us/company/en/marketingguide/smallbusiness/activation/bill_pmt.html

Small Business—Activation & Usage—Marketing Materials

Drive card activation and usage among small businesses with these customizable marketing materials targeting your small-business cardholders.

/us/company/en/marketingguide/smallbusiness/activation/marketing.html

Small Business—Best Practices, Training & Collateral

Learn more about small business marketing best practices, training, and collateral that will support your business objectives and drive results.

debit MasterCard program

/us/company/en/marketingguide/smallbusiness/training.html

Small Business—Loyalty & Retention

Lift retention rates and drive increased account loyalty by leveraging compelling MasterCard® offers and promotions and by tapping into industry best practices.

/us/company/en/marketingguide/smallbusiness/loyalty.html

Public Sector and Higher Education - Home Page - (MasterCard Marketing Resources - Public Sector and Higher Education and Public Sector)

Find guides, case studies, and other resources designed to help you target public sector and higher education opportunities. From education to federal, state, and local governments, these tools will help you customize, maximize, and personalize your efforts for government and its unique opportunities.

public-sector, educational tools, federal, local municipalities, state, higher education

/us/company/en/marketingguide/govt.html

Visit the MasterCard Brand Center

The MasterCard Brand Center located at www.mastercardbrandcenter.com is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.

logo,logos

http://www.mastercardbrandcenter.com

Consumer - Activation & Usage

Encourage first-time activation and ongoing usage with specially developed marketing programs like merchant offers, promotions, and a variety of unique experiences.

Promotions Calendar

MasterCard® has developed a Promotions Calendar to help you drive everyday usage and, ultimately, revenue. Here, you’ll get an overview of the plan and details of integrated, consumer-tested programs that increase cardholder engagement and emotionally connect with consumers. The Promotions Calendar includes national promotions and merchant offers.

MasterCard Experiences and Offers

MasterCard Experiences and Offers can help grow your affluent cardholder base and entice your cardholders to spend more. World and World Elite cardholders may choose from wide selection of valuable experiences and offers designed to suit their lifestyle, including exceptional offers from upscale retail merchants and world-class hotels and resorts. Or, they can enjoy dining reservations at sought-after restaurants, access to culinary experiences and special events, and preferred seating at live performances.

MasterCard Savings™ Offers Program

MasterCard Savings™ is a merchant-funded offers program that drives card activation and usage and encourages higher ticket purchases among eligible U.S. debit and prepaid cardholders by providing access to hundreds of discounts per week from thousands of participating brands.

Prepaid MasterCard Marketing Toolkit

The Prepaid MasterCard Toolkit offers a comprehensive collection of consumer marketing and program materials to help you optimize your prepaid card portfolios. The toolkit includes a wide range of materials including posters, statement inserts, and more.

Debit Usage Building

Drive debit card usage building with relevant customizable marketing programs and collateral and industry best practices.

Marketing Materials
Debit Issuance and Activation Overview
Debit Educational Inserts
Debit Upgrade Package
Debit New Card Fulfillment
Debit Branch Materials
Debit Best Practices

Merchant Offers

Single Offers
MasterCard Experiences and Offers
Bill Payment
HELOC Offers Collection
MasterCard Savings™
Tax Program

Bill Payment

Consumers are increasingly embracing and demonstrating a preference for electronic payments and the rate at which they are migrating away from cash and checks is accelerating. For more information about this important activation and usage driver or to obtain marketing collateral to support your programs, please click on one of the links below.

Bill Payment Introduction
Bill Payment Marketing Collateral

Best Practices

Once customers have activated their debit cards, financial institutions have a significant opportunity to build transaction volume and revenue. Debit share of total payments is growing, and debit usage is expanding into a wide variety of merchant categories. Financial institutions can employ usage-stimulation strategies to capitalize on and accelerate growing consumer preference for debit.

Usage Case Best Practices
Issuance and Activation Best Practices

Also of Interest

Brand Center

The MasterCard Brand Center is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.

Access the MasterCard Brand Center here.

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