Search Marketing Guide

    Consumer - Acquisition

    Drive card acquisitions and optimize issuance and activation programs with relevant, customizable marketing collateral, employee training materials, and industry best practices.

    Marketing Materials

    Debit Issuance and Activation overview
    Optimal debit programs start with account issuance and continue on through the activation lifecycle stage. The best time to engage a new debit customer is during the initiation of the overall banking relationship. We have tools and resources to help you optimize these two critical lifecycle stages.

    A well-trained, knowledgeable, and enthusiastic branch staff is the most effective group of ambassadors for your financial institution to encourage acquisition of debit cards. Here, you’ll find customizable educational tools that highlight all the conveniences, benefits, and functionality of MasterCard debit cards.

    Debit Upgrade Packages
    Upgrading customers to a premium product such as Gold or Platinum is an excellent method to develop a key usage segment and to drive activation of accounts.

    Prepaid MasterCard Marketing Toolkit
    The Prepaid MasterCard Toolkit offers a comprehensive collection of consumer marketing and program materials to help you establish your prepaid card portfolios. The toolkit includes a wide range of materials including posters, statement inserts, and more.

    Priceless Partnership™ Branch Incentive Program
    Motivating your branch/call center employees plays a vital role in acquiring new customers and can help improve profitability. To help engage employees, MasterCard has created an employee incentive program - Priceless Partnership™. This quarterly program features an online Instant Win Game: every time a branch/call center employee submits a completed application for a new MasterCard card product, they receive an online Instant Win game play, each game play is a chance to win a prize.

    Branch Materials
    Branch merchandising focuses visitors’ attention on debit cards and can motivate current and potential customers to inquire about the product. A branch-based program is one of the best messages to reach new customers and communicate with current debit customers. Here, you’ll find a full set of ready-to-use branch materials, including posters, brochures, door decals, and tent cards.

    Checking Account Acquisition
    Direct mail is an important component of any successful deposit marketing strategy. Direct mail is particularly well-suited to checking account acquisition because it can be targeted to a narrowly defined audience within a local market area. Here, you’ll find recommended templates for checking account direct mail packages that combine debit and checking account offers.

    Debit New Card Fulfillment
    Card fulfillment is the first communication between you and your cardholder and should be regarded as a unique opportunity to educate the cardholder about the key benefits, features, and utility of the card they just received. This initial communication will help to eliminate any initial confusion and even overcome any barriers that may contribute to low activation and usage rates and help you to optimize the efficiency of your overall acquisition campaign.

    Marketing Catalog Debit Issuance - In-branch, Marketing Catalog
    Here you will find a rich catalog of in-branch employee-facing and consumer-facing marketing collateral to support your acquisition objectives.

    Best Practices
    The more financial institutions communicate the value of debit in the early stages of an account relationship, the more engaged that customer becomes with that relationship and the more valuable that account is likely to become. In other words, by getting a debit card into a new customer’s hands and motivating that customer to use the card early on in the relationship, the financial institution can increase both account retention and profitability. Best Practices will show you how to do it.

    Brand Center

    The MasterCard Brand Center is your resource for obtaining the necessary artwork, decals, and guidelines for using the MasterCard family of brands. Content includes how to use the MasterCard brand names and accessing MasterCard brand materials such as logos.