Brand Preference of the China Affluent

1Q 2008


Achieving brand prominence and building a strong brand asset in the booming consumer markets of China are critical for many businesses today. Affluent consumers are likely to be willing to pay a premium for a branded product that is perceived to have better quality and convey higher status and lifestyle value. Finding the consumer values of the elite, therefore, is of utmost importance.

This study looks at this set of preferences.

For additional Insights into market behavior in the Asia-Pacific region, visit MasterIntelligence.


We bring together leading economists, social scientists, and other experts to create measures of global finance.

This work results in ground-breaking, actionable studies and indexes that chart the latest trends driving commerce around the world.

These are the Insights that inform the most important business decisions. And these are the Insights that help businesses create trends of their own.

Contact Us

MasterCard Worldwide


Send to a Colleague