Online shopping—the process of purchasing goods or services over the internet—has rapidly become a significant form of commerce in the Asia-Pacific region, with 63% of survey respondents reporting that they conduct it, at least occasionally.

This report examines e-commerce trends and identifies the drivers and barriers to online purchases in key markets in the region. Both consumer behavior in relation to e-commerce, and e-commerce outlook in the region are analyzed. The role of credit card in e-commerce and how it facilitates opportunistic spending in the online shopping regime is also examined. Both desktop research and an online survey were used in preparing this report.

For additional Insights into market behavior in the Asia-Pacific region, visit MasterIntelligence.