2007 Finance & Accounting Articles
When it comes to customer incentives, every dollar you spend is not equal. Learn how to choose promotions that will translate into repeat and new business.
Long before marketing and branding were transformed into a science, there was the power of word-of-mouth. Learn how to hone this concept and put it to work for your business.
Considering the time and effort you invest in your business, it may be hard to stand back and see your company from a different perspective. Discover strategies that will help you to understand how customers experience your business.
To some, small business blogs are an effective, low-cost alternative to conventional marketing. But skeptics question the practicality of using this format for small business PR purposes. Learn what proponents and skeptics are saying about this emerging trend.
2006 Finance & Accounting Articles
Attracting customers takes a lot more than physical space; it requires marketing. In fact, it requires smart marketing. Build your new business with a solid strategy for selling it to the world around you.
Why settle for having an online brochure when your Web site has the potential to become a revenue generator? Find out how to turn your site into an interactive sales force.
11/27/2006 — Your business may be a lot of things, but at the end of the day it's the customers' perception that counts. Create a brand strategy that will help your company present the right image.
10/16/2006 — Seasoned business owners know that when it comes to marketing, publicity — not advertising — rules supreme.
09/06/2006 — Traditional advertising is losing it's effectiveness in the world of small business marketing. Are you ready for the new age, or will you be left behind?
09/06/2006 — No matter the size of the company, marketing plays a huge role in developing and maintaining a customer base. Learn five strategies to market your business without blowing your budget.
