2007 Finance & Accounting Articles
01/07/2007 — To some, small business blogs are an effective, low-cost alternative to conventional marketing. But skeptics question the practicality of using this format for small business PR purposes. Learn what proponents and skeptics are saying about this emerging trend.
2006 Finance & Accounting Articles
12/18/2006 — Attracting customers takes a lot more than physical space; it requires marketing. In fact, it requires smart marketing. Build your new business with a solid strategy for selling it to the world around you.
11/27/2006 — Why settle for having an online brochure when your Web site has the potential to become a revenue generator? Find out how to turn your site into an interactive sales force.
11/27/2006 — Your business may be a lot of things, but at the end of the day it's the customers' perception that counts. Create a brand strategy that will help your company present the right image.
10/16/2006 — Seasoned business owners know that when it comes to marketing, publicity — not advertising — rules supreme.
09/06/2006 — Traditional advertising is losing it's effectiveness in the world of small business marketing. Are you ready for the new age, or will you be left behind?
09/06/2006 — No matter the size of the company, marketing plays a huge role in developing and maintaining a customer base. Learn five strategies to market your business without blowing your budget.
