Business Essentials Library

Your business began as an idea–and ideas are what will fuel future growth and success. The Business Essentials Library houses articles with fresh insights and strategies that can help your ideas flourish. In every article you’ll find advice and real-world examples from a variety of industry experts, consultants, scholars or veteran small business owners.

Interactive Media Listen to fellow entrepreneurs and experts as they offer insights on how to continuously improve your small business. View Podcasts

Women In Business Articles, resources and expert advice for women small business owners. View Articles

Microsoft Startup Center Microsoft and MasterCard have come together to help you get your business off the ground. Find out how to get financing, software and advice for your startup. View Startup Center

Finance & Accounting Proper financing is the lifeblood of any business. Learn about best practices and common pitfalls for financing your small business. View Articles

Marketing & Sales How you position your products and services is just as crucial as what you sell. Learn how to master your business’s image through marketing and sales strategies. View Articles

Startups Discover tips on everything from staffing decisions to health insurance to choosing the right location for your business. View Articles

Strategy & Planning Find out how to create, maintain or adjust your business goals, and then plot a course to achieve your vision. View Articles

E-commerce Technology can save you time and money or it can be a costly frustration. Learn how to separate the good technology investments from the bad. View Articles

Business Planning Tools Learn about MasterCard payment solutions and tools designed especially for small businesses. View Tools