Case Studies

CompUSA

CompUSA is one of the USA’s leading retailers and resellers of technology products and services. In addition to its 230 retail Superstores, CompUSA operates websites that offer a range of over 120,000 items.

CompUSA recognises that selling online presents unique security challenges. On the Internet, it can be difficult to verify that a buyer is the person he or she claims to be. And, unlike the retail store environment, there is no signed sales receipt and no definitive way for a merchant to dispute a cardholder claim that a purchase was not made or authorised.

CompUSA eventually found the answer to its fraud challenges in 3-D Secure technology. 3-D Secure is offered by MasterCard SecureCode.

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eTronics

eTronics is one of the top ten, largest Internet consumer electronics retailers. Founded in 1999, the young company already services over 200,000 customers and 300,000 orders annually, and generates over $65 million in annual sales.

Soon after launching, eTronics found itself confronting a classic e-tailer conundrum: how do you know the online shopper is the true cardholder? Just a few months after its initial launch, eTronics was facing credit card chargeback costs of over a million dollars per year. Fortunately, at about the same time, MasterCard had been working continuously on an answer to the fraud issue – culminating in the launch of the MasterCard SecureCode cardholder authentication solution in September 2002.

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