MasterCard & Supermarkets
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More sales and profits are on the cards.
Your competition today comes from many channels – not just other supermarkets. Accepting cards helps you compete by helping you sell more of the items your competitors are now selling. Plus, you can increase customer satisfaction by offering the flexible payment options consumers demand.
Benefits for Your Supermarket
- Increased purchases of higher-margin products as well as speciality items from every department in your store.
- An average sale significantly higher than cash or cheque transactions as customers stock up on the products they need most – increasing sales and speeding up inventory turnover.
- Enhanced customer service through:
- Faster checkout
- Rapid authorisation
- Choice of payment options
- Fast availability of funds.
- One-stop shopping for services and non-food items so your customers won't have to visit other types of stores.
- Increased customer loyalty because shoppers are more likely to return to a store offering a choice of payment methods.
- Affordability. When you consider the higher sales receipts generated by cards along with the reduced cash shrinkage and cash handling, the cost of accepting cards is about the same as accepting cash.
Benefits for Your Customers
- Customers can take advantage of lower prices by stocking up on sale items.
- Customers can take advantage of special offers in perimeter departments, and they enjoy the convenience of one-stop shopping.
- Customers spend less time in queues at the checkout. Card transactions are 10 to 30 seconds quicker than cheque payments.
- Consumers can earn benefits by using co-branded and affinity cards.
- Card statements can help your customers keep track of their spending for household budgeting.
MasterCard Worldwide is committed to helping your business increase profits and customer satisfaction. For more information contact your merchant service provider.
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