of Chip Technology
The operational benefits of accepting chip cards are really just the beginning. Chip migration is growing around the world, and as more merchants accept chip cards, even more opportunities will be available. In addition, you can now enjoy a wide range of optional added-value features that chip technology provides. MasterCard has developed many of these applications as OneSmart packages to make it as easy as possible for you to start enjoying their benefits and the new opportunities they open up.
With chip cards, verifying cardholder identity can be done entirely offline, and in some environments no sales assistance is required. This applies to many new acceptance environments such as vending machines, parking meters and petrol pumps. Some merchants are installing self-service kiosks that allow customers to read the information stored on their cards and take advantage of personalised marketing offers.
Loyalty Programmes and Customer Preferences
With OneSmart MasterCard Retail, merchants can use chip technology to
support sophisticated loyalty programmes and store information on
customer preferences. Chip-based loyalty programmes enable
instant collection and redemption of loyalty points at the POS, in real
time. They reduce the processing of vouchers and other paper. They can
be used across multiple merchants and provide opportunities for
OneSmart MasterCard® PayPass™
combines chip technology with a new generation of terminals that can
read cards contactlessly to speed up purchases and output. Cardholders
can complete their purchases with a simple tap of their card.
This type of payment is best suited to environments with a high volume
of low-value payments where customer convenience is key. These include
quick service restaurants, cinemas, public transport systems and
Secure Online Shopping
MasterCard SecureCode® and OneSmart Authentication offer
merchants and consumers superior protection from online fraud.
OneSmart Authentication extends the security capability of SecureCode even further. In this case, cardholders receive a simple, handheld card reader for use at home. When prompted, they insert their chip card into the reader, enter their PIN, and the reader displays a one-time password, which they use on the checkout page of the merchant registered with SecureCode. This solution can also be used to secure mail and telephone order transactions.
Chip Migration Around the World
In different regions, varying states of adoption. Learn more.