Benefits of Accepting MasterCard

MasterCard is Shaping the Future of Money^® by developing sophisticated new technologies to help you improve the way you do business with your customers. Whether you’re a new business or an established enterprise, accepting MasterCard is likely to have a big impact on your bottom line.

Enjoy the many benefits of accepting MasterCard, including:

• Increased Sales
  Consumers spend more when they’re not constrained by cash at hand. You may see increased purchases of higher-margin products as well as speciality items. And customers may visit your store more often.
  
• Customer Satisfaction
  Your customers will appreciate the fact that you allow them the flexibility to pay the way they want to pay – including by credit or debit card. Happier customers are more loyal customers.
  
• Speed of Checkout
  You’ll speed your customers through checkout with rapid electronic payment. No more counting change or waiting while customers write cheques.
  
• Improved Efficiency
  Card transactions today are conducted electronically. Paperless payments can save you time and money by minimising cash handling and payment reconciliation, giving you more time to focus on more important things – like managing and growing your business.
  
• Safety
  With lower volumes of cash, you’re less vulnerable to theft and pilfering.
  
• Currency Conversion
  Electronic payments on MasterCard and Maestro®-branded cards are settled in the currency in which you sell your goods and services, regardless of where the cardholder is from.

Displaying the MasterCard Brand Mark (Logo)
The bold MasterCard brand mark, with its bright look and visual impact, helps merchants around the world take advantage of the profitable benefits of exterior signage.

Increased traffic, increased sales.  While interior signage is valuable, research shows that around 80% of customers rely on exterior signage to determine whether or not a merchant accepts MasterCard cards. You simply can’t assume that cardholders know MasterCard is accepted unless they see visible proof. So, a window or door brand mark is an important tool, leading to increased traffic and higher sales.

The MasterCard brand mark can lead to increased profits.
Customers tend to spend, on average, 16% more when they pay by MasterCard instead of paying by cheque or cash. Another benefit that can come from displaying the MasterCard brand mark is the increased profitability that comes from reducing processing fees associated with paying by cheque or cash. You can experience improved cash flow with MasterCard payment versus cheques because card transactions are typically settled in 24 to 72 hours.

MasterCard signage means big opportunities.
You can use MasterCard signage as a competitive advantage. Letting cardholders know you accept MasterCard can lead to increased traffic and sales volume. To learn how you can put MasterCard signage to work for you, contact your merchant services provider.