Travel Bug Bites New Zealanders: MasterCard Survey
New Zealanders’ keep overseas travel on their radar as confidence remains strong
Auckland, 23 June, 2010 – New Zealanders’ are looking to pack their bags and head abroad for a holiday at some point in the next six months, according to the latest MasterCard Worldwide Survey on Consumer Purchasing Priorities.
Around 40% of New Zealand respondents are looking to spend on overseas travel in the next six months, up from 35% in the previous six months, and the third highest in the Asia/Pacific region behind Hong Kong (56%) and Singapore (48%).
Stuart McKinlay, country manager New Zealand, MasterCard Worldwide says “Personal overseas travel is an integral part of life for many New Zealanders and this is backed up by the survey’s findings.
“Travel is seen to be the strongest incentive to save (45%) and the third most popular purchasing priority for New Zealanders (40%) in the coming six months – both significantly higher than the Asia/Pacific average.”
The latest survey was conducted from 15 March to 12 April 2010 and involved 10,503 consumers from 24 markets . Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The Index and its accompanying reports do not represent MasterCard financial performance.
Australia still ranks as the number one travel destination among 65% of respondents, though down from 73% in the previous survey. The United Kingdom is second with 23% of respondents (up from 18%) and United States of America in third with 17% (up from 12%).
As the recently released MasterCard Worldwide Index of Consumer Confidence findings indicate, New Zealanders’ are approaching the next six months with a positive frame of mind.
“New Zealanders have confidence in their employment and their regular income in the coming six months and this faith in the strengthening economy appears to be giving rise to more respondents looking to increase their discretionary spending, with travel proving popular,” says Mr. McKinlay.
In terms of domestic tourism, Kiwis can expect to see more visitors from Australia in the coming six months with the top three travel destinations amongst Australians’ including the United States (25%), New Zealand (21%) and Hong Kong (19%).
Key findings from the survey include:
MasterCard and its Suite of Research Properties
MasterCard puts out a series of ongoing consumer surveys and research Indices in the Asia/Pacific, Middle East and Africa. These include the MasterCard Survey on Consumer Purchasing Priorities, the MasterCard Worldwide Index of Consumer Purchasing Resilience, the MasterCard Worldwide Index of Consumer Confidence and MasterCard Worldwide Index of Women’s Advancement.
Besides these, MasterCard also regularly releases its Insights reports; the series is part its ongoing research and analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 70 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by its Asia/Pacific economist, Dr. Yuwa Hedrick-Wong and published by John Wiley & Sons. The MasterCard Indexes and Insights reports are available at www.masterintelligence.com
About MasterCard WorldwideMasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.