MasterIndex™ of Travel Survey Reveals Increasing Momentum for Outbound Travel in 2H 2007
Auckland, 19 September 2007 - Increasing numbers of New Zealanders are heading overseas for business and personal travel with a 2.1 per cent year-on-year growth in outbound travel predicted for the remainder of 2007, according to the latest MasterIndex™ of Travel report released by MasterCard Worldwide.
The latest MasterIndex of Travel shows almost one million Kiwis will travel overseas in the second half of 2007.
“This positive forecast for outbound travel corresponds with increasing personal disposable income and availability of low-cost travel options, which has made both personal and business travel more accessible,” said Dr. Yuwa Hedrick-Wong, economic advisor, Asia/Pacific, MasterCard Worldwide.
The MasterIndex of Travel, conducted twice a year, documents findings including travel habits and preferences, from travellers from across the Asia/Pacific region. The MasterIndex also comprises a six month forecast of outbound travel for 12 markets (Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand).
In the latest survey, the most preferred travel destination for New Zealanders travelling on holiday was Australia (55.0%), a trend observed in previous MasterIndex of Travel surveys. Australia (55.8%) was also the most frequently visited destination for Kiwi business travellers, followed by China (19.2%) and Europe (17.3%).
Half of the business travel respondents preferred international five-star or higher end hotels for overseas accommodation, and 19.2 per cent international five-star spa and resorts and international four-star hotels (19.2%). Air New Zealand (50%) was the most preferred airline for business travel, followed by Singapore Airlines (19.2%), and the majority of business travellers (42.3%) said they made their own travel arrangements.
General sight-seeing and visiting scenic spots was a top of Kiwis’ must-do lists (49.1%) followed by visiting family, friends or relatives (41.4%) and shopping, rest and relaxation (33.7%).
Other personal travel findings from the report include:
A total of 5,407 consumers from 13 markets participated in the survey (Vietnam as the additional market included in the survey component). Fieldwork was conducted between 2 May to 31 May 2007, with a sample of 400 or more consumers in each of the 12 markets, except in China where 600 consumers were interviewed. The participants were males and females aged 18 years and above, from the middle and upper income groups.
NOTE TO EDITORS: This news release is distributed with the table (below) that shows the MasterIndex of Travel forecast by market.
The following chart shows the MasterIndex of Travel forecast for outbound travel for the second half of 2007.
About the MasterCard MasterIndex™ Reports
The MasterIndex of Travel is one of MasterCard’s MasterIndex suite of research products in Asia/Pacific. The other key MasterIndex research products include:
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.
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